Christopher Lee, WNY Holdings LLC Marketing Manager, Discusses Alternatives to Influencer Marketing for Brands

2 min

Influencer marketing has become incredibly popular over the past few years. While many brands pay a premium for influencers to subtly promote their product or service through their social media platforms, there are other strategies out there that can accomplish the same goal for less money and potentially less risk.

In this article, marketing expert and WNY Holdings LLC Marketing Manager Christopher Lee discusses five alternative marketing strategies that have helped companies establish a brand identity online and expand their customer base without influencer marketing.

Carousel Advertising

Sites like Facebook and Instagram offer an advertising feature called Carousel Ads. The benefit of this form of advertising is that it allows for more than one photo, video, or piece of content per ad. It’s also more engaging as site users can scroll through multiple pieces to learn more about your offering’s details.

Advertising through Instagram and Snapchat Stories

Many online users will mindlessly scroll through their feeds or click on a friend’s story and proceed to watch back to back stories without stopping. Promoting your brand through a short 10-15 second video ad placed within Instagram or Snapchat stories will help you capture this type of user’s attention while simultaneously encouraging passive engagement with your brand profile. Because the time is so limited, be sure that the content is engaging and relevant to the user.

Utilizing Direct Messaging on Facebook Messenger and Instagram

Some people prefer to interact with brands online as opposed to contacting them through email or phone. Businesses should try to utilize Facebook and Instagram’s Messenger features to cater to those who prefer this communication medium. Bear in mind that how you respond to these messages can make or break a first impression. Ensure that your greeting is warm and polite, and if the first point of contact is automated, be sure you have a system in place to get all incoming messages answered promptly.


Memes have grown in popularity amongst millennials and Gen Z users. Incorporating memes into your brand page can make it more interesting for potential clientele.

Video Advertisement Interruptions

What’s worse than getting sucked into a video on Facebook or YouTube only to be suddenly interrupted by an irrelevant and lengthy advertisement? One way to take advantage of these advertisements without becoming a nuisance to the watcher is by carefully selecting the types of videos you would like your ads to run on to ensure that the viewer only sees advertising that is either relevant to their interests or correlates to the subject matter in the video.  For example, if you are watching a video about training a puppy, an advertisement promoting dog toys or dog food could be an easy transition.

About Christopher Lee

Christopher Lee is the Marketing Manager at WNY Holdings LLC, a customer-focused digital

marketing company that strives to provide tailored digital marketing solutions for small

businesses. Christopher Lee assists clients with all their digital marketing needs, from content

marketing, graphic design, website development, content creation, SEO, and social media advertising.

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