How to Start a Casket Business- The Most Basic Guide

4 min

If you’re planning to get in the casket industry, you need to begin with reading the article down below. Anyone considering becoming a casket distributor or retailer should consider some aspects first. 

Why would anyone get into burial caskets business acquisition?

Several experts recommend caskets business startup entrepreneurs to define an acquisition strategy. However, many new entrepreneurs will have trouble resisting the burial caskets’ business startup.

How you finance and fund your business are fundamental aspects of your strategy. It’s quite common for commercial lenders to instead fund acquisitions and not startups. Buying a business for acquisition capital is an essential strategy for any casket business entrepreneur.

Who do you intend selling caskets to?

You must decide if you’re selling to the general public or funeral homes. Should you sell to the general public, it’s better that you collaborate with funeral homes in your region.

Just like common furniture stores, drug stores, or every brick-and-mortar retail business, funeral homes sell products and services too. Funeral homes make a good profit, but selling caskets publicly is no easy job.

Almost nobody buys a casket unless he/she needs it. It has been like that for more than a century now. It’s not like something you want to buy in advance, and people still don’t shop online or go to Costco for a casket. Not as much as you’d think, anyway.

However, we live in an area when everything traditional goes through a change. More and more people are shopping online, and customer loyalty has reached a new level. People are looking for more in funeral service. Do you have the patience and the capital to establish a new trend, or you’re planning to set aside while customers change their behavior?

What’s your relationship with the funeral service?

Do you intend to sell caskets straight to the general public or through funeral homes? You need reliable contacts in funeral service and also to be familiar with the applicable laws in your state. When you’re running a casket store, the customers are expecting you to know as many things as a funeral director when it comes to all problems funeral-related.

Should you decide that you only sell to funeral homes, you have to know a lot about caskets. You have gather information about your competitors, but also about the connections and partnerships they have with funeral homes.

All in all, one key to succeed in this business is to have a healthy relationship with funeral directors. It’s very wise to invest in deep relationships, and not to expand a wide net and try to joggle more funeral homes than you can.

Where is your capital coming from?

You should realize that no manufacturer can finance your casket distributorship. Some manufacturers may offer you a 30-day payment, but you need to prove to them you’re reliable. Just to give you an idea, you may need somewhere between $5,000 and $50,000 for financing the inventory. It depends a lot on the size of your market.

Anything to worry about?

There are many things to worry about, and you need to know your customers, suppliers, bankers, business partners, and everyone in contact with your business. What makes you stand out? What’s your skill? What do you lack? The more you know about your skills and flaws, the easier it is going to be for you to succeed.

What are the best tips for such a business?

You should begin with getting familiar with the fundamentals of the funeral business, federal and state laws especially. It’s common for funeral directors to claim that only the licensed professionals can sell caskets,  and some states require the restriction.

Don’t hesitate to check the laws in the state for the information you need regarding the licensing and regulations. The Federal Trade Commission mentions that funeral homes have to accept a casket bought from an outside source, no matter if it’s an independent distributor or not.

You must gather product information and trends about caskets. You should attend trade shows and go over specialized publications (there are many to choose from). In order to create a network of business contacts, you may need to enroll in the Casket and Funeral Supply Association of America.

Remember that you also have to get in touch  with the National Funeral Directors Association, which offers an online supplier directory (for free). It includes even a listing of distributors and suppliers of caskets.

You can see some of these tips very well implemented by checking TrustedCaskets website.

How many friends do you have in the business?

Learn about your competition so that you know what you’re up against. Have a serious talk with someone in the business for a while, since local competitors won’t be willing to help you. Nobody puts its business at stake by advising the competitors!

On the other hand, someone running a caskets business on the other side of the country should be more than happy to offer a couple of tips, especially if you’re not going to compete against them any time soon. Some may even want to share the startup with you. Finding a business mentor may be one of the best things that you can do to succeed.

Don’t worry about not being able to find a casket business manager on the other side of the country. There are links online that can help you with that.

Another solution to try is to launch the business with a virtual store. It should have= a great website, including plenty of information and a gallery of products. You still need an inventory on the hand using warehousing. A self-storage facility may work too. You may not be aware of it, but distributorship can run an essential selection of caskets, as long as the stock completed continuously.

Have you considered franchising?

If you’re new to the casket industry and don’t feel prepared for doing everything on your own, you may have a better shot at it by buying a franchise.

When you’re considering opening a caskets business, franchising should be an option to consider. It can be a viable choice, especially when you know nothing about it.

Once again, you should go online to access the franchise directory to see which are your options. Even if it’s something that leads you in a different direction, it’s worth to give it a try.

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