How to Build a Fundraising Page to Accept Online Donations


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A donation website is a way of collecting money from donors for a specific cause or purpose, usually in cases where donors and recipients are in different places or in different countries. Many non-profit organizations (NPOs) use online donations to link their case to the public. Typically, a non-profit website has a donation page on a website that allows visitors to deposit money online in small amounts. PayPal, a secure payment processor, specializing in micropayments, is usually used for this purpose, without any cost. The PayPal website is responsible for details about security and fund transfers, by donating to the NPO online bank account. It reduces many problems on behalf of the non-profit organization, more convenient for the donor, everything is transparent, uses a more reliable system, easily accessible and the safest.

There is a system for organizing an online archive called Web and in PayPal, which is considered to be one of the easiest ways to set up a website to accept online donations. To accept online donations, log in to PayPal, create a “Donate” button, just copy the HTML code and paste it into your website to configure the “Give away” option to NPO websites. After this donors clicked on this button to donate online, which again redirects PayPal to secure the sites where they can use a credit card, debit card, PayPal account, or transfer money from your bank account. Can. PayPal does not charge a monthly fee, configuration fee or cancellation fee from NPO; They only charge fewer transaction fees to collect donations online. Donors do not even need PayPal accounts to transfer, they can use the guest option.

To receive Internet donations, a non-profit organization must first set up a nonprofit organization website, which is now easy and cheap. There are several companies that specialize in creating a nonprofit website based on templates or custom designs. Choose a website design that suits your culture and NPO values, remember to give priority to the mission and objectives of the nonprofit organization. Visitors and donors will also like to see and read more about their projects, reports and case studies before donating online. Make sure the website is donor-friendly, donors do not like spending much time reading unrelated content or incorrect information. Try to highlight the essential characteristics of reason and purpose, and if necessary, go to the details of each activity on any other website. Also, make sure that the “turn in” button is visible and the online donation website is stable in one corner on all the pages of the website.

The most important aspect of online donation is the Confidence Factor of Donors, because they are ready to give money to a person whom they have not seen or heard, and they join only by using one website. Ensure that your website, its content, reports, project data are presented correctly. The website “Make a Donation” should be in line with the opinion of NPO because it acts as a virtual front office.

It is easy to add a donation option to your website, but remember to understand the legal aspects of a non-sales organization, donation, money transfer, revenue, income, benefits and taxes. Many times, understanding of international rules on fund transfer also means, though they are for non-profit organizations and cover very little amount at a single time. Directing legal issues is a good first step before accepting online donations.


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