Can a Franchise Be Burnt Out?
According to Take-Two CEO Strauss Zelnick, developers should take heed when it comes to franchise releases on a yearly basis. “I don’t aim to annualize...
According to Take-Two CEO Strauss Zelnick, developers should take heed when it comes to franchise releases on a yearly basis. “I don’t aim to annualize our non-sports titles because I think you run the risk of burning out the consumer,” Zelnick explained. With developers behind franchises like Call of Duty, Assassin’s Creed, and Need for...