Insta360 has unveiled its first gimbal camera, the Luna Ultra, priced at $770. This launch directly targets DJI’s popular Osmo Pocket 4P in the pocket vlogging camera market.
A New Contender in Pocket Cameras
If you want to capture smooth, cinematic videos without carrying a full camera rig, pocket gimbal cameras are ideal. A gimbal is a motorized stabilizer that keeps the lens steady, even when your hands aren’t. It’s become essential for travel vloggers, content creators, and anyone seeking better video quality than what their phone can provide. For years, DJI has dominated this market with its Osmo Pocket lineup. Now, Insta360 is ready to join the competition.
The Luna Ultra marks Insta360’s entry into this category, and it’s more than just a cautious debut. The company teamed up with Leica, the renowned German camera brand known for its exceptional optics in premium smartphones like the Xiaomi 15 Ultra, to co-engineer the imaging system. This collaboration is crucial because the quality of optics often determines the performance of budget cameras.
What You’re Actually Getting
The Luna Ultra comes with dual lenses, allowing you to switch between different focal lengths without needing to change accessories. It also includes a detachable touchscreen, which you can remove to use as a remote monitor when the camera is mounted out of reach, like on a bike helmet or a tripod positioned above a crowd.
Imagine having a rear-view camera screen that you can detach from your dashboard and carry in your pocket while the camera stays mounted outside. This flexibility is incredibly useful for solo creators who don’t have a camera operator.
| Detail | Spec |
|---|---|
| Price | $770 |
| Camera Type | Pocket gimbal camera |
| Lenses | Dual-lens system |
| Screen | Detachable touchscreen |
| Co-engineering Partner | Leica |
| Primary Competitor | DJI Osmo Pocket 4P |
| Market Segment | Pocket vlogging cameras |
How It Stacks Up Against DJI
The DJI Osmo Pocket 4P currently sets the standard in this category, known for its exceptional stabilization and user-friendliness. DJI has also adopted a dual-lens design with the 4P, so Insta360 is matching this feature rather than surpassing it on paper.
Insta360 aims to stand out with its Leica partnership and the unique detachable screen design, which DJI’s Pocket cameras lack. With a strong history in 360-degree cameras and action cameras, Insta360 clearly understands the needs of content creators.
The $770 price point is aggressive. It positions the Luna Ultra as a premium product, and buyers will expect top-notch results to justify choosing it over the established DJI option.
Community Reactions
“Finally some real competition for DJI in this space. The Leica optics could genuinely matter here, especially in low light. Waiting for real-world tests before pulling the trigger.”
“The detachable screen is actually a big deal for solo shooters. DJI makes you buy separate accessories to get remote monitoring. If this works as advertised, $770 might be worth it.”
What This Means For You
If you’re a content creator, travel vlogger, or someone who often shoots handheld video and has considered the DJI Osmo Pocket 4P, you now have a solid alternative. The Leica partnership shows Insta360 is serious about delivering quality images, not just flashy hardware features.
For everyday users, the broader picture is that competition in this market benefits everyone. DJI has led the way for years, and a well-funded competitor with a premium optics partner means both companies will strive to improve pricing, features, and performance. If the Luna Ultra pushes DJI to lower prices or speed up updates to the Osmo Pocket line, it’s a win for buyers, no matter which product they choose.
At $770, neither camera is an impulse buy. But for creators who currently spend much more on camera gear and gimbals separately, a capable all-in-one pocket solution at this price can make financial sense.
Sources
- Android Authority: Insta360’s latest camera takes a shot at DJI’s dual-lens Osmo Pocket 4P
- Engadget: Insta360’s Luna Ultra takes on DJI’s Osmo Pocket gimbal cameras
- Mashable: Insta360 unveils Luna Ultra, its Osmo Pocket competitor
What To Watch
- Real-world reviews: The Luna Ultra launched June 10, 2026. Expect independent hands-on tests from creators and reviewers in the coming weeks. Key metrics to track include low-light performance and stabilization quality compared to the DJI Osmo Pocket 4P.
- DJI’s response: Competitive product launches often prompt price adjustments or quicker product refreshes from market leaders. Keep an eye out for any DJI announcements or promotions following this launch.
- Sales data: Insta360 is stepping into a market long dominated by DJI. Early sales signals and creator adoption rates will show if the Leica partnership and dual-lens design can shift consumer preferences.
Daniel Park
Daniel Park covers AI, cloud infrastructure, and enterprise software for Explosion.com. A former software engineer who transitioned to technology journalism 5 years ago, Daniel brings technical depth to his reporting on artificial intelligence, startup funding rounds, and the companies building the future of computing. He breaks down complex AI developments and business strategies into clear, actionable insights for readers who want to understand how technology is reshaping industries.
