Ted Lasso is officially returning! Apple TV+ has announced that season 4 of its Emmy Award-winning comedy-drama will premiere on August 5, 2025. This comes more than three years after the third season concluded in May 2023. Along with the announcement, Apple also released the show’s first official trailer, giving fans a sneak peek at what’s ahead for AFC Richmond.
What We Know About Season 4
While Apple has kept the story details under wraps, the trailer confirms that Jason Sudeikis will reprise his role as the ever-optimistic American football coach turned soccer manager. The clip features familiar faces back in the AFC Richmond locker room, suggesting that the narrative will pick up from where season 3 left off.
Many fans initially thought the series had wrapped up for good after the supposed finale, so the renewal announcement surprised a lot of viewers. With a premiere date now set and a trailer released, any doubts about season 4 happening have been put to rest.
The show will follow Apple TV+’s usual release model: one episode will launch on August 5, with new episodes released weekly afterward. Apple hasn’t shared how many episodes will be in this season yet.
Why This Matters for Apple TV+
Ted Lasso stands out as one of the key shows in Apple TV+’s lineup. It won the Emmy for Outstanding Comedy Series for three consecutive years (2021, 2022, and 2023), which is quite an achievement for a streaming service that debuted in 2019. For a platform still building its library, having a proven, award-winning hit return after a lengthy hiatus is huge.
Apple TV+ depends on original content to draw in and retain subscribers, especially since it lacks the extensive back catalog that competitors like Netflix or HBO Max have. Ted Lasso’s comeback provides the service with a high-profile summer attraction, right when streaming services are fiercely competing for viewers’ attention.
| Apple: By The Numbers | |
|---|---|
| Company | Apple Inc. (AAPL) |
| Stock Price | $270.46 (+1.06%) |
| CEO | Tim Cook |
| Headquarters | Cupertino, CA |
| Apple TV+ Launch Year | 2019 |
| Ted Lasso Emmy Wins | 3 consecutive Outstanding Comedy Series (2021–2023) |
| Season 4 Premiere Date | August 5, 2025 |
What This Means for Everyday Viewers
If you canceled your Apple TV+ subscription after Ted Lasso’s third season, now’s your chance to return. The platform costs $9.99 per month, and with season 4 launching in August, you won’t need to subscribe until then to watch the new episodes from the start.
For current subscribers, just mark August 5 on your calendar. The show will be accessible on any device that supports Apple TV+, including iPhone, iPad, Apple TV, smart TVs, Roku devices, Amazon Fire TV sticks, PlayStation, Xbox, and through a web browser at tv.apple.com.
If you haven’t seen Ted Lasso yet and want to catch up before season 4, all three previous seasons are available now on Apple TV+. Each season has 10 to 12 episodes, so you’ve got plenty of time to binge before August.
Community Reaction
“I genuinely thought this was never happening. Three years of waiting and then suddenly a trailer drops out of nowhere. I’m not ready.”
“The fact that season 3 felt like a series finale and they’re doing a season 4 anyway is either the best news or the most unnecessary thing ever. Hoping it’s the former.”
What To Watch
- August 5, 2025: Season 4 premieres on Apple TV+ with the first episode.
- Coming weeks: Apple is expected to unveil more promotional materials, including character posters and episode counts, as the premiere approaches.
- Episode count: Apple hasn’t confirmed how many episodes will be in season 4. Seasons 1 and 2 had 10 episodes each; season 3 had 12. Fans should watch for an announcement on the full episode order soon.
- Renewal status: There’s no news yet on whether Apple has approved a season 5 or if season 4 will be the final chapter. This discussion will probably heat up once the show starts airing.
Sources
Ava Mitchell
Ava Mitchell is a digital culture journalist at Explosion.com covering social media platforms, streaming services, and the creator economy. With 4 years reporting on TikTok, Instagram, YouTube, and the apps that shape daily life, Ava specializes in explaining platform policy changes and their impact on everyday users. She previously managed social media strategy for a tech startup, giving her firsthand experience with the platforms she now covers.
