Rank Higher, Drive Traffic: High-Impact Link-Building Techniques for Every Business

2 min

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As a business owner, you know that driving traffic to your website is crucial. Without a steady stream of traffic, your website will not rank high on search engine results pages (SERPs). And if your website doesn’t rank high on SERPs, it’s difficult to attract new customers, which can hurt your bottom line. One of the most effective ways to increase your website’s authority and traffic, according to SEO experts at We Are Polymer, is through high-impact link-building. In this post, we’ll explore some high-impact link-building techniques that can benefit every business.

What is High-Impact Link-Building?

Link-building is the process of getting other websites to link back to your website. High-impact link-building involves building links from websites with high domain authority (DA) and page authority (PA). A link from a high-DA and PA website carries more weight than a link from a low-DA and PA website.

High-impact link-building plays a crucial role in a website’s SEO strategy. Links from high-DA and PA websites signal to search engines that your website is valuable and authoritative. As a result, search engines are more likely to rank your website higher on SERPs, which can drive more traffic to your website.

Techniques for High-Impact Link-Building

Let’s take a look at some high-impact link-building techniques that your business can use to rank higher and drive traffic.

Guest Blogging

Guest blogging involves writing guest posts for other websites in your industry. In return for your guest post, you get a link back to your website in your author bio. This technique is an effective way to build high-quality links and increase your website’s authority.

To get the most out of guest blogging, target websites with high DA and PA scores in your industry. Your guest post should provide valuable insights on a topic related to your business, and it should link back to relevant content on your website.

Broken Link-Building

Broken link-building involves finding broken links on other websites in your industry and offering to replace them with links to your own content. Broken links can hurt a website’s SEO, and website owners are often happy to replace them with high-quality links.


Infographics are a popular content format because they convey complex information in a visually appealing way. Infographics are also highly shareable, which makes them an effective way to build high-quality backlinks.

To create an infographic that attracts backlinks, choose a topic related to your business that’s likely to be of interest to your target audience. Use data and insights to create an infographic that provides valuable insights.

Once you’ve created your infographic, share it on social media and reach out to industry influencers and websites that might be interested in sharing it. Make it easy for them to share your infographic by providing embed code and a link back to your website.

Link Reclamation

Link reclamation involves finding mentions of your business on other websites and ensuring that the mention includes a link back to your website. Many mentions of your business on the web do not include a link, which means you’re missing an opportunity to build a valuable backlink.

Skyscraper Technique

The skyscraper technique involves finding content that’s popular in your industry and creating a better version of it. Once you’ve created your better version, reach out to websites that have linked to the original content and request that they replace the link with a link to your better version.


Increase website traffic and rank higher on search engine results pages through the power of link-building. Effective techniques include guest blogging, broken link building, infographics, link reclamation, and the skyscraper technique. Building backlinks from authoritative websites will drive more visitors into your marketing funnel. Dedication to creating quality content is key to successful SEO optimization through effective link building.

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