Pinterest is a search engine that offers eye-catching results to its users. Pinterest marketing is simply a tactic incorporating Pinterest into your business’s more comprehensive social media marketing strategy to help reach new audiences and grow awareness for your brand and products.
Currently, Pinterest boasts more than 459 million active users each month. According to Pinterest statistics, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And both the numbers of board creators are increasing yearly.
Though Pinterest can be a huge marketing platform, many still find it frustrating, overwhelming, and confusing. Well, there have been algorithm changes and more changes to strategy of late. This new development may confuse those who are used to the original design. But with our essential Pinterest tips to help you grow your business in 2022, you are sure to pin like a pro after reading this content.
Here are the tips to help you get started and promote your business with Pinterest:
1. Create a Business Pinterest Account
If you are a beginner to Pinterest, you will start by creating and activating a business Pinterest account. Opening a business Pinterest account is free but will give you access to helpful analytical tools that will guide your marketing effort. You can see how often your pins appear on people’s feeds and how they are saved. Without these tools, you won’t know whether you are achieving your goal or not.
You can switch your personal account to a business Pinterest account or create a new one.
2. Create a Pinterest Marketing Strategy
Just like any marketing plan, Pinterest marketing starts by developing a good marketing strategy. To come up with a good Pinterest marketing strategy, you must set specific, attainable, relevant, and time-bound goals.
Another important aspect is learning about Pinterest audiences, including the demographic that is likely to use this platform. Then plan and incorporate brand-related content for Pinterest into your social media content calendar.
3. Pin High-Quality Engaging Content
Every Pinterest idea is represented by a pin – an image that is searched and saved by Pinterest users. The pins help users find information about the products they are about to buy. That is why you need to create high-quality and engaging content to share.
Initially, people were recognized as top Pinterest users based on the number of content they pinned. Some top users could pin up to 50 images. However, nowadays, Pinterest focuses more on quality than quantity. That is why Pinterest now recommends no more than 25 pins a day.
Creating interactive high-quality Pinterest content and setting them up for pinning can take time but is worth it.
4. Experiment with Different Pin Format
The fact that Pinterest is an image-sharing platform doesn’t mean it is all about photos. You can pin videos too. That said, you can experiment with different formats such as sharing photos, marketing with videos, mixing videos and photos, and so on.
Besides, Pinterest is currently doing heavy promotion for Idea pins. Idea pins can help you build awareness for your profile and boost your following.
5. Create a Well-Designed Pin
Creating an attractive pin is one of the best strategies in Pinterest marketing. Pinterest has specifications on what makes a well-designed pin.
- 1000 x 1500 px (2:3 ratio)
- Fresh images (not overused)
- Text overlay – easily readable
If you are still creating horizontal or poorly designed pins, you are missing a lot on Pinterest. 82% users browse Pinterest on mobile. You should therefore aim to create the right ratio to avoid awkwardly cropped images.
6. Create Fresh Pins
Although it’s acceptable to re-pin content, Pinterest wants to see an emphasis on new pins from content creators. By creating and pinning new pins daily, you avoid the perception of being a spammer. If one pin is showing up everywhere every day, users won’t bother clicking on it all the time.
Fresh content includes design, description, and text overlay pin tittle. Though you can recycle letters with only a few changes, always strive to add a new design and text overlay.
7. Pin Consistently
The fresh content that you have created should be pinned regularly. Having a regular pinning schedule helps Pinterest to gain trust for your account. This is very essential to performing well in the algorithm. You can schedule to pin every day, once a week, twice a week but be consistent.
8. Don’t Neglect your Pinterest Board
Pinterest boards help you organize your content and give it a broader context and purpose. For that reason, you should carefully plan your board. A well-planned Pinterest board can help you reach new pinners’ interest in specific topics.
Pinterest is a huge opportunity to promote your brand and reach out to potential customers on the platform. However, you must know how to use it to grow your business. Hopefully, our tips are enough to help you use Pinterest and draw traffic to your business. But you can find more information on business marketing on Bizreport.