10 Simple Ways to Improve Your Business

2 min

Running a business isn’t easy. But simple improvements across many areas can go a long way in making your business successful.

So here are 10 things you can start doing today to take your company to the next level: 

1. Listen to customers

Whether you sell software or cupcakes, your business depends on how well you please customers. Ask them what they like and dislike about your product or service. Then use that information to improve your business. 

The better you understand what your customers want, the easier it is to perfect your offer. So make a habit of requesting and implementing customer feedback regularly.

2. Get testimonials

Turn any positive feedback from customers into testimonials. You can ask the customer to write a review or leave a rating for your business on social media, Google My Business, or review sites like Yelp. 

Or you can ask permission to post customer reviews on your website. They could be simple text quotes with a profile photo or short videos. 

Offer small incentives like discounts on future orders to help you get more testimonials. Or provide a template of what the customer might say to make it easier on them. Minimize how much time it takes to make a testimonial and you’re more likely to get them.

3. Outsource IT management

Any business has a ton of data at its disposal: sales data, inventory data, web traffic data, customer contact information, communication data, and more. Keeping track of it all is nearly impossible without good information technology (IT) in place. 

But IT may not be your forte. So consider outsourcing to a professional IT service management (ITSM) company. They can collect, manage, and analyze your data for you so that you can spend more time on what your business does best. 

If you’re based in NYC, hire managed IT services in New York City. If you’re in LA, shop for top-rated ITSM companies there.

4. Automate routine tasks

Over time, businesses develop more and more routine processes. Think accounting, sending marketing emails, responding to customers, and so on. All of these can be helped through automation. 

Find software solutions to put routine tasks on autopilot. As long as you can achieve the same result for less overall, it’s worth the investment. 

5. Get on social media

The internet has made every company a media company. Now, it’s easier than ever to engage with customers directly on a massive scale. And social media is the best place to do it.

Over 3.6 billion people use social media worldwide, and the average user spends more than 2 hours per day on it. So having a social media presence can be incredibly powerful for your brand and business.

6. Analyze the competition

No matter how successful your business is, there are things you can learn from your competitors. Take a look at their marketing and see what’s going well for them. 

You can do your research online or at live networking events. See what strategies you can take and implement in your own business.

7. Lower decision fatigue

Entrepreneurs make many decisions. To avoid burning out on decision fatigue, eliminate as many unnecessary decisions from your day as possible. 

For example, the late Steve Jobs was known to wear the same outfit everyday. That way, he had one less thing to think about in the morning.

You can do the same with your business overall. Implement automated systems that lower the need for executive decisions. 

8. Focus on your core strengths

Your business has a lot of moving parts: accounting, inventory management, sales, marketing, partnerships, and more. Focus your resources on the areas you do best and outsource the rest. Anything that someone else can do 80% as well or better than you should be delegated. 

9. Follow trends

Industries change. Follow trends to stay at the top of your game in your field. This means staying informed and learning continually. Then be ready to adapt and improve your business as consumer tastes evolve. 

10. Treat employees well

Lastly, treat your employees well. Listen to their feedback, reward good work, offer flexible schedules and remote positions, and show that you value them.

If you do all that, your employees will be more motivated to stay with your company and work hard. 


That’s not an exhaustive list on how to improve your business, but it’s a good place to start. Begin with one tip and work your way down. Eventually, you’ll see measurable improvements.

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