Best Social Media Tips for Travel Influencers

3 min


How many times have you wanted to visit a place or try an activity after seeing it on your social media feed? Probably a little too many already. Seeing the vibrant photos and exciting activities your friends and influencers post just makes you want to pack a bag and grab a flight. 

With so many people hopping from one destination to another, it seems more and more people are building up a career as a travel influencer. You might think that since you are traveling already, why not be a travel influencer, right? Just so you know, being one takes more than just merely traveling, snapping photos, and putting in quirky captions. If you are one of the many people who are looking into creating something more out of your experiential travel by being a travel influencer of if you already are, here are some handy tips that might help you improve your social media channels.

1. Build your own niche. 

If you just go and copy someone else’s content or adventures then you are not likely to go far with being a travel influencer. People want to see something fresh and unique, so if what you have on your page is just the same as everybody else, why would they want to follow you? Give your potential followers something new to look forward to; something that only your page can offer. If that’s not possible, your content doesn’t necessarily have to be based on completely original idea, but you do have to make sure that you execute those ideas better than your competition. 

2. Provide useful travel tips. 

More than just showing off your outfits and posting picture-perfect landscape shots, your followers want to be emotionally engaged with your journey. Let them know how your trip went, what was good, what was bad, how you felt, give useful tips on how to get to the destination, how much money you spent, and how they can make their trip easier. If you are able to provide these to them, then you have higher chances of not only boosting your following but, more importantly, improving the engagement on your page. 

3. Craft your content well. 

If you think that you succeed with just selfies and unrelated random quotes, then you have to review your game plan. Now more than ever, people are looking for content that they can get something from, be it inspiration, motivation, advice, or to feel part of a community – so give it to them. This approach will take more effort and a bit more of your time, but it is well worth it unless you want your page to fade into obscurity. Think carefully about what you want to share with your followers and make sure that you present it in a way that locks them on your page.

4. Invest in the right tools.

If you ever wonder why famous travel influencers have the nicest photos and the most amazing video quality, that is because they invest in their tools, and they do that for a reason. They want to provide their followers the quality they deserve; the quality that these people follow them for in the first place. It might hurt your savings a bit, but getting the right camera, for example, will surely get you the visual output you need. 

5. Take your time. 

Just because you have all the seemingly right ideas in your mind does not mean that your journey to becoming a travel influencer will go as smoothly as you imagine. There are several factors to take into account before you can make your mark on this area including the many others who have started early on before you. It takes time to build up a healthy amount of followers, so having patience is part of the hustle. If you’ve been employing the tips provided so far, your page has the right content to do succeed, it’s just a matter of time. However, if you prefer to speed things up, you can use services like SocialBoosting. They can help you build your following and increase your engagement rate

6. Broaden your horizon. 

There are times when no matter how certain you are about what you are going to do, you end up on a different track doing something else. If this happens to you along the way and you realize that you are better off working on a different niche than you initially planned, then do what you need to explore it. You may be surprised to find that you and your content is much more suited to a different niche. Keep your eyes open and don’t be afraid to pivot and broaden your horizons.

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