Whether you’re running a car dealership or even trying to sell a totaled car on your own, an iPad can be the perfect tool to help you seal the deal. While still not used universally, iPads have become increasingly popular for car companies in recent years, and for good reason. They’re convenient and versatile tools that can show customers the highlights of each vehicle and help them understand complicated ideas in fun ways. With the right apps, iPads are great for business, and they’re becoming more prevalent in customer service industries as a whole. As technology advances, there are more self-service kiosks that the iPad is perfect for, but it can be used for much more than that. If you’re selling cars without the help of an iPad, you may want to change your strategy.
Show your inventory
If you’ve just purchased a few cars from an online dealers auto auction, an iPad can make it easier than ever to show off all the cars in your inventory. While it likely won’t be necessary to show everything, as customers typically have some idea of what they’re looking for before they come in, you can use an iPad to let customers search for cars that interest them and show off their features. With the iPad’s multimedia capabilities, you’ll have convenient demonstrations at your fingertips. Even if you’re selling a car on your own, using an iPad this way can boost your credibility in the eyes of potential customers.
Explain advanced features
Once you’ve narrowed a customer’s interest down to a specific model, you can use the iPad to explain some of the more complicated features. Using high quality instructional images or video content, you can efficiently showcase the ins and outs of the selected car model so the customer has a better understanding of its capabilities before the test drive. This can also create a natural segue to showing the customer how they can connect their own devices to the car and discuss any relevant apps, such as CarPlay.
A more personal touch
Using an iPad can also help build more rapport with customers. Instead of having to run back and forth between the office and the lot to get data, you’ll be able to stay with the customer at all times. You can quickly answer all questions and ensure no one’s time is wasted, all while building more trust with the potential customer. Considering how portable iPads are, a dealership can have multiple devices throughout the office to display information to customers without a salesperson even being there. For example, you could automate a slideshow that shows positive reviews of the dealership to build customers’ confidence in your services and products.
Painless closing
iPads can also help greatly with all the paperwork involved with trade-ins and car sales. With an iPad, a salesperson could immediately calculate the trade-in value of a car as soon as a customer arrives on the lot and get an idea of car models within their price range.
Another big advantage of the iPad is that it can significantly speed up the sales process. An iPad allows for information to be quickly entered digitally and can accept an electronic signature, saving the time that would be traditionally spent on paperwork. It can also speed up calculations for financing packages and check a customer’s credit, if they agree to it.
The versatility of iPads makes them a fantastic choice for anyone trying to sell cars. Likely their biggest downside is simply the fact that their portability exposes them to more chances to be damaged compared to static PCs, but with convenient same-day iPad screen repair, this shouldn’t be an issue to be feared.
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