How to Kickstart a Social Media Marketing Strategy For Your Business


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The big three social networks are of course Instagram, Facebook, and Twitter. These media giants have amassed billions of users, as almost everyone has some type of social media account today. Each platform has a slightly different demographic and purpose, so you have to choose which networks make the most sense for your business. Instagram is heavily image based, while Facebook fosters a community with reviews, comments, and longer text posts as well as images. Twitter is meant for witty posts and news updates, as the character count is very limited. Snapchat and LinkedIn are also popular platform, and can be very lucrative for your business if used correctly. Incorporating social media into your marketing strategy is essential for promoting your brand online. 

Expanding your reach and gaining visibility

So you just made an Instagram profile for your business, and your follower count is at a big zero. Where do you go from there? If you are already an established business, utilize your email list as a way to direct people to your new profile. Once your current customers are following you, you have the opportunity to branch out to thousands of people online. Use hashtags, geo locations, and similar accounts to like and follow people that might be interested in your business.

There are several different apps that can help manage your social media accounts, whether you’re trying to grow your follower account, or need help scheduling several posts a day across different channels. SproutSocial is one social media management tool that allows you to schedule posts ahead of time so you don’t have to manually post them. This is especially useful if you’re managing several accounts, because you can keep content organized and laid out on the calendar. Hootsuite is another platform that manages your accounts in one convenient dashboard that allows you to find, schedule, manage, and report on social media content.   

Interacting with audience and followers

Being active on your social profiles is so important for maintaining a page that people want to visit and interact with. Responding to comments (both negative and positive) is great for building rapport with customers that ultimately increases brand loyalty. Reaching out to other people to like and comment also help build your network. The goal of investing energy into your business’s social media presence is so that you can expand your audience and extend your brand. Liking, following, and commenting are key components of instagram that help create a community. By interacting with followers you create a positive experience with your profile, that will make them more loyal to your brand and hopefully share it with others.

One way you can reduce some of the extra work is by implementing an Instagram marketing tool like Combin. You can use this service to partially automate liking, commenting, and following functions based on your specifications to help grow your community and promote your accounts.   

Create engaging content to build your brand

Posting random content is not an effective way to get followers and keep them. Relevant images, text, news, blogs, and sales are examples of good content that are on brand and still interesting. When crafting your content strategy, try to use photography and image that align with your general branding and message. If you sell granola bars, you might want to promote healthy recipes and show images of people living healthy lifestyles. If you use graphics on your social pages, make sure they are neat and match the font and color scheme used for your brand.

Utilize the extra functions on your social media platforms like stories, polls, stickers, GIFs, and links, to create more interactions with your audience. Changing it up a bit from the usual static post will boost engagement with your followers.

Setting Goals and Tracking Progress

Both Instagram and Facebook have excellent business analytics tools that can be used to track the performance of your posts, as well as audience engagement and demographics. Use the business tools to see which times and days are the best for posting, and which images perform the best with your target audience. You can track the number of followers, likes, and comments you receive each week to make sure your goals and strategy are where you want them to be.

If you’re in need of social media management or content creation services on Facebook and Instagram, contacting a marketing agency to help with your social strategy can help grow your following much more quickly. Get your business on social media to connect with your target audience and increase brand visibility.


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