Sony has had a rough couple of years, as they went from a once giant within the electronics industry to seeing their market share begin to dwindle in the light of brands like Samsung and LG becoming more prominent for home electronics. It can be confusing for a lot of gamers to see a company like Sony struggling and trying to make out what that means for the PlayStation brand and if that might be in trouble. The truth is, the PlayStation brand is still making Sony money and brings a lot to the table for them, but it almost seems like an entirely different business altogether.
That might prompt Sony to split their company into two different companies; Electronics and Entertainment. Billionaire, and Sony shareholder Daniel Loeb proposed the split, as well as making an IPO for the entertainment company, which caused the surge in Sony’s stock the other day (not the Microsoft One reveal, sorry everyone). Sony is considering the split, which reminds me a lot of the split that Motorola saw a few years ago, splitting up their core telecom businesses with their mobile businesses, with the mobile business being acquired by Google, then ARRIS Group this year. The entertainment company would house the PlayStation brand, as well as Sony’s film and music businesses.