Pixeljunk developer Q-Games is hoping that core games make a resurgence when the next generation kicks off later this year. Studio president Dylan Cuthbert discussed this topic with Siliconera, and he went on to discuss what he thinks about Microsoft’s upcoming Xbox 720 reveal. Cuthbert stated that Microsoft will have to find a presence in Japan, and be able to find a market in the East. Microsoft’s Xbox 360 is always the poorest selling system in Japan, and it hasn’t gotten any better over the 8 years the console has been out.
“I think it’s very difficult. There are a few people in the office at Q-Games who are Japanese that do play on the Xbox 360 and play on the Kinect, as well. But, I think it’s quite small, the market there.
“I think they need to reinvent themselves a bit. Their image is too corporate and big. They aren’t geared towards aesthetics and art and I think that’s a big problem. I think Sony is more in that direction. Nintendo is cute and has their own style, which is fine as well. It’s great for the younger market in Japan. I think that kind of outlook makes a big difference to the games you select and games that you sell.”