When Sony first entered the console market, it lacked an immediately recognizable mascot like Mario and Sony, something that would make players think about the company as soon as it was seen. After the release of the Crash Bandicoot platformer, developed by Naughty Dog, Crash himself became the Sony mascot: after some good games on the original Playstation, the series kinda faded into oblivion, with original developers Naughty Dog moving on with other projects and the character loosing some of its older popularity.
There haven’t been any game starring Crash Bandicoot during this generation, but the situation may be changing soon: Skylander’s developers, Vicious Vision, have an artwork in their studios depicting Crash Bandicoot, drew in the typical Skylander games style. To add fuel to the fire, Vicarious Visions already developed a Crash Bandicoot game in the past: a 2d platformer released on Gameboy advance and published by Activision. There has been some talk about wanting to bring Crash Bandicoot back into the gaming world spotlight: Activision CEO Eric Hirshberg stated that, while there are no real plans for a new Crash Bandicoot game, he would love to see a new game. AT the same time Jason Rubin, one of the original creators of the series, hopes that the character will make a comeback during this generation.