The Wii U has been talked about as a great video game system since it has launched, but it has also been one of the more quiet video game console launches in recent memory. And according to Sterne Agee analyst Arvind Bhatia, sales of the system have been below expectations at GameStop.
Bhatia points out that Wii U’s are ”abundant” at GameStop’s across the country, even though the Wii U sold 400,000 copies during its launch week. The Wii U launched later in both Australia and Europe, but no official sales numbers have been provided from either country.
In addition, Bhatia found that the “Deluxe” version of the Wii U is selling better than the $300 basic version; probably because the “Deluxe” version is a much better deal.
Finally Bhatia pointed out that software attachment rate for the Wii U is also “low”, but wouldn’t go in to specifics. Bhatia went on to say that the Wii U launch “has been slightly disappointing”.
I don’t think the Wii U has been the big disappointment some people make it out to be, but I do believe that Nintendo needs to re-think their marketing strategy for the system. I honestly don’t think Nintendo has any idea who they want to market the system to; as their commercials for the system have been geared very much towards casual gamers. Even though they spent the past two years telling us this system would be very much for the hardcore gamer as well, but they just don’t seem to want to advertise that.
Nintendo just needs to market the system better and sales will increase, because at this point I don’t think they have market the system well to anybody.