Why Selling at a Loss Gives Nintendo a Win
In Nintendo’s Second Quarter Financial Results briefing, the company revealed that it will be selling the Nintendo Wii U at a loss immediately on release....
In Nintendo’s Second Quarter Financial Results briefing, the company revealed that it will be selling the Nintendo Wii U at a loss immediately on release. They expect their finances to take a small dip upon release because of this—despite the fact they are releasing a brand new console and several games to go with it....