Apple is set to reveal a new iMac and a 14-inch MacBook Pro featuring the next-generation M6 chip this week, according to a report from MacRumors, which seems to rely on insights from Bloomberg’s newsletter. This aligns perfectly with Apple’s “Pro and Tell” event scheduled for Oct. 28.
Apple hasn’t confirmed which products will be showcased. The information about the new hardware is currently speculative.
What’s Expected
The report mentions two Mac models: an updated iMac and a 14-inch MacBook Pro. Both are rumored to incorporate the M6, which is the latest addition to Apple’s in-house chip lineup.
The M6 chip is a “system on a chip,” meaning it combines the processor, graphics, and other essential components into one piece of silicon. Apple has employed this strategy in Macs since 2020, which helps newer models run faster and have longer battery life without bulky designs.
The current iMac operates on the M4 chip, meaning the transition to M6 would skip a generation for that desktop. The report doesn’t provide benchmark figures or confirmed specifications for the M6, so it’s hard to predict how much of a performance boost these machines will deliver.
The Event Context
Apple’s “Pro and Tell” event on Oct. 28 follows the company’s recent announcements regarding the iPhone Duo. The event name hints at a focus on professional-grade products, and a 14-inch MacBook Pro certainly fits that category. So far, Apple has only confirmed the event itself, without revealing a product list.
| Item | Detail |
|---|---|
| Event date | Oct. 28, 2026 |
| Event name | “Pro and Tell” |
| Reported new Macs | iMac and 14-inch MacBook Pro |
| Reported chip | M6 |
| Current top MacBook Pro chip in sale coverage | M5 Max |
| Apple confirmation of Mac products | None yet |
Old MacBook Pro Prices Are Dropping
Retail prices are changing ahead of the event. Wired reports that the M5 Max MacBook Pro is now at its lowest price ever. This discount seems linked to Apple’s anticipated launch of a new MacBook.
This trend isn’t new. Think of it like a car dealership clearing out last year’s models before the new ones arrive. Retailers want to sell off existing stock, and shoppers who aren’t fixated on having the newest chip can snag a great deal.
What This Means for You
Here’s what you should consider based on your needs:
- If you need a Mac now: Current models are becoming cheaper, and Wired’s report indicates the M5 Max MacBook Pro is at its lowest price. A discounted previous-generation machine can be a solid option if it meets your current needs.
- If you can wait a few days: Apple’s event is just around the corner. You’ll get official prices, specs, and release dates for any new Macs before making a purchase.
- If you own a recent Mac: Upgrading to the M6 probably won’t be essential. Apple’s annual chip updates usually matter more to those using much older machines.
- If you’re interested in an iMac: A new model would mark the first update to this all-in-one desktop in the report’s context. We don’t know yet if the design will change.
One practical tip: new Apple hardware often launches at a higher starting price or with limited early availability. Meanwhile, older models usually remain discounted for several weeks. Compare both options before deciding.
What We Don’t Know Yet
The reports leave several questions unanswered. Apple hasn’t revealed whether the M6 will come in standard, Pro, and Max versions at launch, or if there will just be one version. Pricing and shipping dates remain unannounced, and we don’t know if the iMac and MacBook Pro will launch on the same day. Until Apple provides more details, treat this information as speculation from sources.
What To Watch
- Oct. 28: Keep an eye on Apple’s “Pro and Tell” event. Look for the appearance of the iMac and 14-inch MacBook Pro, and what the M6 chip promises in terms of speed and battery life.
- Pricing and preorders: Apple usually opens orders shortly after an event. The starting price of the 14-inch MacBook Pro will reveal how much value the discounts on older models actually hold.
- More retailer discounts: If the Wired report is any indication, expect further markdowns on current MacBook Pro and iMac models leading up to and following the announcement.
- Independent reviews: Real-world testing will help determine whether the M6 represents a significant upgrade or just a modest improvement.
Ava Mitchell
Ava Mitchell is a digital culture journalist at Explosion.com covering social media platforms, streaming services, and the creator economy. With 4 years reporting on TikTok, Instagram, YouTube, and the apps that shape daily life, Ava specializes in explaining platform policy changes and their impact on everyday users. She previously managed social media strategy for a tech startup, giving her firsthand experience with the platforms she now covers.
