Samsung Galaxy Unpacked July 22: Foldables, AI Glasses Expected

Samsung has confirmed that its next Galaxy Unpacked event will take place on July 22, 2026, in London. At this event, the company is likely to unveil a new generation of foldable phones and AI-powered smart glasses.

What Samsung Is Expected to Announce

After months filled with leaks and speculation, Samsung has set the date. The event on July 22 in London marks a strategic choice, as the city helps generate excitement beyond South Korea. According to reports from CNET and Mashable, here’s what we can likely expect.

Next-Generation Foldables

Samsung is expected to refresh its foldable phone lineup, which features models like the Galaxy Z Fold and Galaxy Z Flip. These foldables come with flexible screens that can fold in half, either like a book (the Fold) or resembling a classic clamshell (the Flip). Reports suggest that the new designs might take some unexpected turns, with one source labeling them as “weird.” This indicates Samsung might be pushing beyond its usual designs.

The foldable market is heating up. Competing devices like Google’s Pixel 9 Pro Fold and offerings from Chinese brands such as Honor and OnePlus are slowly eating into Samsung’s lead in a category it pioneered for mainstream audiences.

AI-Powered Smart Glasses

The rumored AI glasses could be the most intriguing development. Imagine eyewear equipped with an assistant that can hear and see what you do while responding in real time. This places Samsung in direct competition with Meta’s popular Ray-Ban smart glasses, which have established a foothold in this space.

These glasses are likely to operate on Galaxy AI, Samsung’s brand for its artificial intelligence features. Whether they will include a camera, a display, or both remains uncertain as we approach the event.

Why London?

Choosing London for Unpacked instead of Seoul or New York shows Samsung’s desire for maximum global media attention. The city’s time zone is convenient for live audiences across Europe, the Americas, and parts of Asia. It’s a strategic move, both logistically and in terms of visibility.

What This Means for Everyday Users

If you’re looking for a new Android phone, mark July 22 on your calendar. Samsung’s Unpacked events usually lead to devices going on sale within a few weeks after the announcement. So, you could see new foldables available by late summer 2026.

If you’re interested in smart glasses, this event might give you a glimpse of the future of wearable AI. These aren’t augmented reality headsets with full visual overlays; think of them as wireless earbuds that also sit on your face and connect to an AI assistant. If Samsung can price its version competitively with Meta’s Ray-Ban glasses, which start around $299, it could make smart glasses more mainstream.

One thing to keep an eye on: Samsung’s stock has recently dropped by 8.77%, adding pressure for the company to deliver announcements that excite both consumers and investors. A strong showing at Unpacked could help stabilize the market’s sentiment.

Community Reactions

“If Samsung finally makes a foldable that doesn’t crease so badly after six months, I’m actually switching. The hardware is there, the durability just isn’t.”

— u/foldphone_skeptic, Reddit r/Android

“Smart glasses from Samsung could be interesting but I feel like everyone is chasing Meta right now without a clear reason WHY someone would pick theirs over Ray-Bans.”

— YouTube commenter on a Samsung Unpacked preview video

What To Watch

• July 22, 2026: Samsung Galaxy Unpacked live event in London. You can usually catch the stream on their website and YouTube channel.
• Pricing announcements: Keep an eye out for whether Samsung positions the AI glasses as a premium product or tries to undercut Meta’s Ray-Ban lineup.
• Availability dates: Samsung typically opens pre-orders on the same day as the event, with shipping following 2 to 3 weeks later.
• Google Pixel 11: A competing launch from Google is expected in August, which will ramp up the competition in the Android flagship market.