Nothing Phones and Headphones Land in Best Buy Stores

Nothing, the London-based gadget brand famous for its transparent designs and blinking LED lights, is now selling its phones and audio products in over 500 Best Buy stores across the United States as of June 12, 2026.

What’s Actually on Shelves

This partnership with Best Buy marks the first time Nothing’s smartphone lineup, including the Ear and Ear (a) earbuds, is available in physical retail across the US. Before this, American shoppers had to order Nothing devices online, which can be a hassle for anyone wanting to hold a phone before making a purchase.

Nothing has been gradually building its presence in the US since its launch, but getting shelf space at a major retailer is a huge leap in visibility. Best Buy has stores in nearly every major metro area, so Nothing has shifted from being a brand you seek out to one you might just stumble upon while shopping on a Saturday.

Why This Is a Bigger Deal Than It Sounds

Getting into Best Buy is often seen as a rite of passage for consumer electronics brands trying to make it in the American market. Think of it as the difference between selling your homemade hot sauce at a farmer’s market and securing a spot at Walmart. The audience is vastly different.

Nothing has built a loyal online following, especially among Android fans who love the Phone’s unique Glyph Interface—LED strips on the back that light up for notifications and charging status. However, that audience is still relatively small. Best Buy’s foot traffic gives the brand exposure to casual shoppers who compare phones side by side. This is often where purchase decisions happen.

Android Authority pointed out that this expansion gives Nothing “a lot more opportunities to turn heads across the US,” which is just what a company at this stage needs.

Nothing’s US Ambitions

Founded by former OnePlus co-founder Carl Pei in 2020, the company aims to be a design-forward alternative in a sea of similar-looking smartphones. Their phones run a lightly customized version of Android called Nothing OS, featuring a distinct aesthetic with partly transparent back panels and clean typography, setting them apart from Samsung and Apple.

The US market has been tough for brands that aren’t Apple or Samsung. Google’s Pixel is probably the closest example of success for an alternative Android brand here, and even it took years of marketing to gain traction. Nothing hopes that its physical retail presence, combined with a product that genuinely stands out, can speed up that process.

What This Means for Everyday Shoppers

If you’ve been curious about Nothing’s phones or earbuds but hesitated to buy online, you can now walk into a Best Buy and check them out. That’s the most immediate benefit here.

From a competition standpoint, more options at retail usually benefit consumers. Nothing’s phones tend to be priced lower than Samsung’s flagship Galaxy S series while offering unique features. Having them displayed next to competing products could create pricing pressure in the mid-range Android market.

For current Nothing owners, retail availability often means easier access to in-store support or exchanges, depending on Best Buy’s policies.

What People Are Saying

“Finally. I’ve wanted to try the earbuds in person forever but was never going to just order them hoping they’d fit. This changes things.”

“Nothing at Best Buy feels like a legitimacy unlock. They’ve been a cult brand for too long. Let’s see if the average person bites.”

Sources

• Nothing Phone and audio products are now in Best Buy stores — 9to5Google
• Nothing just unlocked a huge Best Buy expansion — Android Authority
• Nothing headphones and smartphones are now available at Best Buy in the US — Mashable

What To Watch

• Sales data: Nothing hasn’t shared US sales figures publicly, but if this Best Buy partnership catches on, expect the company to highlight retail performance in future announcements.
• Product expansion: The current rollout includes existing phones and audio products. Look out for whether Nothing uses this retail foothold to launch future devices—like a rumored Phone 3—directly at Best Buy instead of online-first.
• Carrier deals: Establishing retail presence is just the first step. The next big move for growth in the US would be partnerships with carriers like Verizon, AT&T, or T-Mobile, which is how most Americans buy phones. Nothing hasn’t announced any deals yet.