Samsung’s 2026 Frame Pro TV is getting a price drop across all sizes, making this art-focused television more affordable than last year’s model when it launches later this year.
The company has shared pricing and key information for the 2026 versions of both The Frame and the Frame Pro, its premium art-mode TV lineup. The biggest news? The Frame Pro is priced lower than last year’s model in every size, which is great news after the high prices of the 2025 version.
What’s Changing With the 2026 Frame Pro
Last year’s Frame Pro started at $2,199 for the 65-inch model, $3,199 for the 75-inch, and $4,299 for the 85-inch. Samsung hasn’t yet released the full pricing details for 2026, but they have confirmed that the new models will be cheaper across the board.
In addition to the price drop, the 2026 Frame lineup will no longer include the separate breakout box that earlier models used. This small external unit housed the TV’s ports and connected via a single slim cable, helping maintain a clean wall-mount setup. Removing it simplifies installation and cuts down on cable clutter, but now all HDMI and USB connections will be directly on the TV panel.
Both the Frame and Frame Pro also improve performance in bright rooms, addressing a common issue for displays that focus on picture quality in darker home theater settings. Samsung is also expanding access to its art library, which now features over 5,000 artworks through the TV’s Art Mode. This setting displays paintings and photographs when you’re not watching content, turning the screen into a digital canvas.
Frame vs. Frame Pro: What’s the Difference?
The standard Frame uses an LCD (liquid crystal display) panel, while the Frame Pro upgrades to OLED (organic light-emitting diode) technology. Here’s the key difference: OLED screens create deeper blacks and more accurate colors because each pixel generates its own light and can turn off completely. This matters a lot for a TV meant to showcase fine art.
Imagine the difference between a painting lit under fluorescent lights versus one displayed under gallery-grade lighting. Same artwork, but a very different experience.
| Samsung — By The Numbers | |
|---|---|
| Company | Samsung Electronics |
| Stock (005930.KS) | ₩192,100 (+3.17%) |
| CEO | Jong-Hee Han |
| Headquarters | Seoul, South Korea |
| Founded | 1938 |
| 2025 Frame Pro 65″ price | $2,199 |
| 2025 Frame Pro 75″ price | $3,199 |
| 2025 Frame Pro 85″ price | $4,299 |
| Art library size | 5,000+ artworks |
What This Means for Everyday Users
If you’ve been eyeing a Frame TV but hesitated because of the price, 2026 might be the year to buy. Lower prices and a simpler single-cable installation—without that breakout box to hide—make the setup easier, especially if you’re wall-mounting the TV to resemble actual framed artwork.
Plus, the better performance in bright rooms is great for anyone without a dedicated dark home theater. Most people watch TV in living rooms with windows and lights, and that’s where these panels have historically struggled compared to standard LED TVs. If Samsung delivers on its claims in real-world tests, it could resolve a major concern about buying a Frame in the first place.
The expanded art library, now boasting over 5,000 pieces, offers subscribers more variety to enjoy. Samsung does charge a monthly fee for full access to the Art Store beyond a small selection of free works, so the value of that library depends on how much you use Art Mode.
Community Reaction
One commenter on The Verge’s coverage captured a common sentiment: “The breakout box removal is actually a big deal for clean installs. I always had to explain why there was a separate box plugged in.”
Others are still wary about choosing OLED for art display. A YouTube commenter on a hands-on preview mentioned: “OLED burn-in is still a real concern when you’re showing static images for hours at a time. I’m curious how Samsung is addressing that this year.” Burn-in refers to the gradual permanent discoloration on OLED screens when the same image is displayed for long periods, which is a valid concern for a TV meant to showcase still artwork.
What To Watch
- Full pricing reveal: Samsung has confirmed that prices will be lower, but the complete size-by-size breakdown is still pending. Expect that closer to the retail launch date.
- Retail availability: The 2026 Frame lineup is set to hit stores later in 2026, but no specific date has been confirmed yet.
- Real-world bright-room tests: Independent reviews will truly test Samsung’s claims about improved ambient light performance. Keep an eye out for hands-on coverage from display reviewers once the units ship.
- Competitor response: LG and Sony also offer art-mode displays in this price range. If Samsung’s price cuts are substantial, expect some reaction from competitors before the holiday shopping season.
