Bethesda has kicked off pre-orders for a new series of Starfield Colony War action figures. This expands the franchise’s merchandise lineup nearly two and a half years after the game launched in September 2023. They announced the figures on Bethesda.net. These figures focus on the Colony War, the long-running conflict between the United Colonies and the Freestar Collective, which is a key part of Starfield’s lore.
So far, Bethesda hasn’t confirmed details like the full roster of figures, pricing, or shipping dates in the pre-order listings. They’re marketing this line as collector-oriented merchandise tied to one of the game’s most famous in-universe historical events. GamingTrend reported on this just as the pre-orders went live.
The timing is interesting, especially considering Starfield’s mixed commercial performance. The game has an 88 score on Metacritic, but it only has a 55% positive rating from 115,816 Steam reviews. This gap shows just how divided players are over Bethesda’s design choices. Currently, around 4,895 players are active on Steam, highlighting how much the audience has shrunk since the game’s peak at launch.
Releasing merchandise during slower periods can help maintain brand visibility while developers work on updates or new content. Since the release of the major Starfield expansion, Shattered Space, in late 2024, Bethesda hasn’t announced any significant updates. They’ve also not provided a public roadmap for what’s next.
The Colony War theme makes sense for physical collectibles. It gives the figure line a clear aesthetic and conflict narrative, allowing buyers to engage without needing to finish the main questline. However, whether this angle will boost pre-order numbers from a community that’s cooled on the game is still up in the air.
| Metacritic Score | 88 |
| Steam Review Score | 55% positive |
| Total Steam Reviews | 115,816 |
| Current Steam Players | 4,895 |
| Current Steam Price | $49.99 |
Right now, community sentiment about the game is pretty chilly. One Steam reviewer voiced a common frustration: “It’s 2026 and nothing has changed — when I first opened the game it took me right over to their new paid mod section.” This reaction highlights a wider belief that Bethesda has focused more on monetizing through its Creation Club than on meaningful gameplay updates since the game’s release.
What To Watch
- Pre-order details: Bethesda still needs to confirm pricing, the complete figure roster, and when they’ll start shipping. Keep an eye out for a detailed product page on their official store channels.
- Player retention: With less than 5,000 concurrent Steam players, Bethesda needs to drop new content — be it a free update, DLC announcement, or sequel tease — to regain player interest. Merchandise alone won’t turn things around.
- Franchise direction: No sequel or major expansion has been announced yet. Any news from Bethesda regarding Starfield’s future roadmap will be the clearest sign of their ongoing commitment to the IP.
