Peso Pluma: How Mexico’s Rising Star Became a Global Music Phenomenon

In the fast-evolving music world, few artists have managed to truly change the culture—and Peso Pluma is one of them. Renowned for blending classic Mexican corridos with modern urban beats, Peso Pluma has become a global phenomenon within a matter of a few years. His music strikes a chord with younger generations who crave authenticity and yet want to pay homage to their roots. With viral songs, chart-topping albums, and collaborations with top stars, Peso Pluma is redefining the meaning of being a Latin music superstar.

Let’s explore Peso Pluma’s history, how he started, his meteoric rise to fame, and what makes him one of the most exciting artists in music today. A die-hard fan or merely discovering his music, this in-depth biography will make you love Peso Pluma even more on the global stage.

Quick Bio

Who is Peso Pluma?

Peso Pluma, whose real name is Hassan Emilio Kabande Laija, was born on June 15, 1999. He is a Mexican-American singer and songwriter who is taking the music scene by storm. Born in Zapopan, Jalisco, Mexico, he has quickly risen to become a star after blending traditional Mexican music with modern urban sounds. His raw vocals, honest lyrics, and violent genre-bending have made him one of the new regional Mexican movement’s faces. Songs like “Ella Baila Sola,” “PRC,” and “AMG” have topped Billboard charts and achieved millions of streams on platforms like Spotify and YouTube.

Peso Pluma’s triumph is the milestone of regional Mexican music, a style with which the world outside Latin America had little prior familiarity. By modernizing it without losing its identity, he has made millions of fans around the world discover the depth of the corridos and sierreño’s genres. His popularity shows how much Latin music has come in informing the world about the contemporary music landscape, and Peso Pluma is securely at the heart of this musical revolution.

Early Life

Growing up in a multicultural family, Peso Pluma had the best of both worlds: his Lebanese background and his Mexican heritage. As a child, Pluma lived in Guadalajara and grew up there. Music was a big part of his family and childhood. From a very young age, Peso Pluma felt deeply connected to music because his relatives loved traditional Mexican songs. Artists like Ariel Camacho, Ramón Ayala, and other regional Mexican music legends defined his youth soundtrack.

As a teenager, Peso Pluma relocated to San Antonio, Texas, where he was exposed to American trap music, hip-hop, and rap. This cultural blend would later become his trademark sound. Though he struggled with the difficulties of settling in a new country and culture, Peso never lost sight of music. Learning to play the guitar by watching YouTube videos, he started writing songs that narrated true stories of love, struggles, and aspirations—laying the groundwork for his future success.

Career Beginnings

Peso Pluma’s early career was marked by hustle, hard work, and a vicious DIY ethos. From around 2020, he began publishing his own songs independently on YouTube, Spotify, and SoundCloud. Songs such as “Relajado Voy” and “Ah y Qué?” in the beginning combined traditional corrido storylines with contemporary urban beats but only managed to catch on among small audiences at first. Peso toured extensively at local clubs and small events, slowly making a name for himself both in Mexico and the U.S.

The true turning point did come with TikTok’s introduction, however. Peso Pluma’s songs were resuscitated there by fans making viral videos over them. Collaborative features from Natanael Cano and other new crop of young regional Mexican acts brought further height. In 2022, Peso Pluma became one of the most emergent names within Latin music in short order, and it broke through to a run of top hits, tens of millions of fans, and an swelling world base.

What is Peso Pluma’s Up To Now?

As of 2025, Peso Pluma is more than a new hot name—he’s a global superstar. His 2023 hit “Ella Baila Sola” with Eslabon Armado was a cultural sensation when it became the first-ever regional Mexican song to chart in the Top 10 on the Billboard Hot 100. Guest appearances on classic shows like “The Tonight Show Starring Jimmy Fallon” proved that he was popular with a wide range of audiences and cemented his place in the world spotlight.

He is still touring the world, filling up huge stadiums, and working with the biggest artists in a lot of different genres. Throughout it all, he remains dedicated to his Mexican heritage, consistently emphasizing the importance of family, heritage, and genuine narrative in his interviews. His ability to stay humble amidst taking over the international music landscape makes him a unique and inspiring figure.

Peso Pluma’s Physical Appearance

Peso Pluma’s appearance contributes significantly to the reason he’s attractive. He stands between 5 feet 7 inches and 170 cm tall, slender and strong. Stacking loose street fashion brands such as Nike, Supreme, and Off-White on himself, Peso Pluma is simply cooler than cool. His appearance resembles his music—a vintage yet trendy, relaxed yet provocative type.

His untidy, layered hair and signature tattoos are the hallmark of his look. Sunglasses and gold chains are standard fare for Peso Pluma, giving him a street smart but approachable look. The tattoos carry significance, allowing Peso Pluma’s fans a little something more to relate to him on an individual basis. Performing or merely hanging out on social media, Peso Pluma’s public image is nothing short of an exact replica of the genuineness he has to offer musically.

Net Worth

Peso Pluma’s ascent to fame has also had an expensive price attached to it. Presently, in early 2025, his net worth is estimated to be around $5 million. He receives most of his income in the form of streaming royalties, album sales, and sold-out concerts. He’s been able to turn his viral fame into long-term financial success with the help of his smart management team and growing brand partnerships.

Along with his music career, Peso Pluma has also started to do business-related things like endorsements and stuff. He went from being poor to becoming rich, which shows that modern music stars can have varied and successful careers by using their skills and digital fame. It looks like Peso Pluma’s financial growth will keep getting stronger over the next few years.

Social Media

A big part of Peso Pluma’s success has been social media. His interesting posts and humble personality have helped him get a huge following. From this year on:

• More than 7 million people follow you on Instagram
• TikTok has more than 5 million users.
• YouTube has more than 4 million subscribers.
• Over a million people follow you on Twitter

Peso Pluma’s Instagram page (@pesopluma) shows updates about his daily life, music, and style. His songs go viral on TikTok with popular dance challenges and songs, reaching people far beyond the news media. Peso Pluma has built a strong fan base that eagerly supports his work and shares his music around the world by being himself on all of his pages.

Future Prospects and Vision

The future is extremely bright for Peso Pluma. With several albums in the works to be released, more international tours around the globe, and even potential features with mainstream American pop artists and rappers, Peso Pluma is primed to be one of the biggest names in global music. His goal isn’t just popularity, but bringing regional Mexican music into the mainstream permanently.

In interviews, Peso Pluma often says that he hopes to make the next generation of Mexican and Latino artists proud of their heritage. He’s a lover of innovation while still holding cultural roots dear. If he keeps this momentum, Peso Pluma is very much on his way to becoming a legendary artist, bringing generations and borders together through music.