Evan Hafer: From Green Beret to Coffee Mogul

Evan Hafer is who pops into mind when one wants good-quality coffee or is a member of the military. Hafer is referred to by individuals as the founder of Black Rifle Coffee Company (BRCC). He brought his love for coffee together with his commitment to giving back to veterans. His company is not merely about selling coffee but also about saying something, representing military principles, and giving veterans opportunities.

Hafer’s is a life of sacrifice, work ethic, and vision. He is a man who has lived many incredible tales, from his early years growing up in Idaho to his Green Beret days and bootstrapping as a CIA contractor. Hafer is now a successful entrepreneur and a leading voice in advocating for the nation’s veterans. The author of this piece delves deeper into Evan Hafer, his life and career, and what the future holds for him and his firm.

Quick Bio

What is Evan Hafer?

Entrepreneur, military veteran, and owner of Black Rifle Coffee Company, Evan Hafer is American. He founded BRCC in 2014 in the vision of giving back to the veteran community as well as great coffee. From a humble idea while he was in the military, what he began has grown into a massive brand with millions of loyal followers.

It’s well known that Evan supports veteran employment and mental health. The goal of his company to hire 10,000 veterans isn’t a slogan; it’s something he practices every day. People all over the United States, like patriots, first responders, and coffee lovers, love Hafer’s company because he is a leader and works hard.

Early Life

Evan Hafer was born and raised in Idaho’s rough country. He spent most of his youth in the towns of Lewiston and Weippe. During his childhood, he learned to have a strong connection with nature and a love for hard work. His father taught him the value of hard work by engaging in activities like hunting, fishing, and chopping wood.

For Hafer, too, school was secondary. He went to college at the University of Idaho and studied political science and was a part of Army ROTC. Training in the military early helped him prepare for his future career. Hafer was looking ahead even while he was in school. He wanted to put his education, his values, and his leadership potential to productive use.

Career Beginnings

Hafer’s initial career was as an infantryman in the U.S. Army He later became a Green Beret in Special Forces. He spent more than 20 years in the military and worked as a CIA contractor. He served honorably and courageously in the military, leading him to the most dangerous parts of the world. That’s when those periods made him the team player and leader he became.

Hafer started to roast and brew coffee while in the field as a way of making himself and his fellow servicemen feel more upbeat. It was something that would prove to be his passion. He didn’t view coffee as something to ingest; it was an habit, a way to remain connected with home, and a way of enhancing his attitude. The seed for the concept that created Black Rifle Coffee Company was sown at that time.

What’s Evan Hafer Doing Now?

Evan Hafer is no longer CEO of Black Rifle Coffee Company. He stepped down in 2023 and is the Executive Chairman. He is now free to focus his time on strategic growth, partnerships, and continuing to fight for veterans’ rights. Under his leadership, BRCC has grown from an online coffee company to a brick-and-mortar operation with canned coffee products and a strong presence across the country.

Hafer continues to be involved in the company’s everyday decisions and overall strategy. He continues to be a public face for BRCC and can still be spotted in commercials, podcast appearances, interviews, and public speaking. The appointment of him as Executive Chairman is an indicator that he wants to grow as a leader but also provide room for new people to operate the business.

Evan Hafer’s Physical Appearance

Evan Hafer stands about 5 feet 11 inches tall and possesses a lean, athletic build, which is attributed to military life and an active lifestyle. In advertisements and on social media, he can often be seen with his hair shaved short, a beard, and a rough, casual look. He usually wears casual clothing and a tactical cap produced by the BRCC.

The way Hafer looks is appropriate for the image he has created: rough, friendly, and very American. He’s not flashy or heavily coiffed. Instead, he presents as a man who has endured the tough times, and he utilizes that to connect with fans, veterans, and regular folk who have a cup of coffee in a sincere way.

Net Worth

Evan Hafer is valued at a minimum of $72.8 million as of 2025. He was paid most of his money in the form of Black Rifle Coffee Company stock. He now owns over 30 million shares. BRCC became public through a SPAC merger in 2022, greatly increasing its value and Hafer’s individual wealth.

Despite being wealthy, Hafer is humble. He has continued to invest funds in the business, veteran charities, and other businesses that have a service and community focus. Success as a coffee business and a socially-conscious business model that resonates with a loyal customer base has allowed him to make a great deal of money.

Social Media

Evan Hafer is also on Instagram (@evanhafer) and X (formerly Twitter), uploading news regarding BRCC, personal experiences, and tales of remaining patriotic at all times. Approximately 250,000 follow him on Instagram, and several of his uploads receive a lot of engagement from fans and fellow veterans.

Hafer supports BRCC’s new product offerings on social media, tells stories of success by veterans, and sometimes broaches hot-button topics. His style is generally direct, to the point, and humorous, making it easy to relate to and interesting to read. He blogs frequently online, which keeps the brand connected with its audience and puts BRCC’s message in the news.

Future Prospects And Vision

Evan Hafer shows no signs of slowing down anytime soon. He continues to look for new ways to grow BRCC’s retail presence and test new products, like developing ready-to-drink drinks and shipping them overseas. His long-term goal remains to hire 10,000 veterans, and he often collaborates with other veteran-owned businesses and non-profits to make the difference made by BRCC even larger.

Hafer also gives us hints about other future media activities, such as books and films, that will be focused on the lives of veterans. He really loves storytelling and building spaces where veterans are able to shine. His goal for the future is greater than a cup of coffee. It’s to inspire a movement ignited by patriotism, work ethic, and helping other people.