The modern business paradigm is dynamic and strange. Advertising isn’t what it used to be. Marketing has gone digital. Social media presence and technology have taken over so many aspects of our lives including the way we do business. Companies are using technology in all sorts of ways. Whether it’s to develop new products or market their business, tech is dominating nearly every aspect of getting things done. Still, there are tried and true methods of advertising that still work. Below are five ways to cleverly advertise business.
Start a Blog, Ask for Guest Posts
A great modern way to advertise your business is to start a blog on the company website. You don’t have to only write about your business. You could be informative, engaging, and entertaining with your blog. The better the writing and subject matter is, the more clicks your blog will get. You should also optimize it for search engines (SEO) . SEO is when you use keywords, metadata, hyperlinks, and more to boost your site up to the top of Google and Bing. Starting a blog is a great form of digital marketing, but you can also ask other blogs for a guest post to get the word out even further.
Build a YouTube Channel
YouTube is big business. There are many people who make their entire living on the video site. You don’t have to approach YouTube as a quantifiable income stream. Instead, you can build a YouTube channel to advertise your business. You can make videos about products or services you have, the brand you are cultivating, the way you produce things, and much more. With a YouTube channel, they can put faces to names and identify with your brand as a human company. Video content is huge. You can also post it on Instagram and other social media sites. If you don’t have a YouTube channel, it’s time to give it a go.
Rent Billboard Space
On the other hand, some of the old methods of advertising still work. People still see billboards in big cities. If something you are doing is local, there is even more a reason to take out billboard space. A Chicago billboard or a billboard in New York can be seen by thousands upon thousands of people, if not millions. In Los Angeles, billboards are still common for movies and other forms of entertainment. If you have a clever ad idea, why not rent a billboard to get the word out about your company? It may sound archaic, but it could really give you a boost.
Create a Unique Social Media Campaign
Anyone can post on social media a bunch, but few have truly unique marketing campaigns that grab the attention of users. What about a contest? A giveaway? A prize for the most interesting branding content? Whatever your idea is, if you come up with a social media campaign that markets your business in a way that stands out among the rest, you will have a lot more eyes and ears available to you. You can market your business in the way that you see fit. Don’t settle for a bland social media campaign. Think of something original.
Mixed Media Marketing Events
Instead of promoting your business in a strictly digital sense, what about making these worlds collide? Promote an in-person event online. Create a contest where the winner gets to have a tour of your facilities. Market your business at events that aren’t your own. There are plenty of ways to bring digital marketing into the real world. People remember when they see you in the flesh, have a chance to talk to you, and see the physical reality of your business. It’s a great way to combine the digital world and real life.
Whatever kind of business you’re in, advertising is never easy. Digital marketing has changed the game. Ads need to pop out to the person in a much more significant way. Being remembered in the barrage of content is quite tough. Cleverly promoting your business is everything. With creative ideas to advertise and market to the right people, you will be able to find success in the digital and tangible worlds.