3D Rendering Services Process: 5 steps of Real-life Visualization of Your Idea

2 min

Conceptualization and visualization should go hand-in-hand, especially with 3d visualization and architectural rendering services. An idea remains in your mind—and while you see the pieces come together beautifully, communicating your mind’s experience can become a barrier. For example, let’s say your mind births the concept of a building—magnificent with distinctive architecture; however, to get the desired investors to make your idea a reality, you must convince them of the project’s functionality, aesthetics, and economic prevalence. 3d architectural rendering services can help you turn the idea into a reality—by producing a photorealistic image of your idea.


Imagery is powerful—beyond words—and sound. Imagery is aggregative: It speaks volumes. A picture says a thousand words; imagery, especially 3d architectural imagery, speaks a million words and can help people connect to a vision. 3d architectural imagery will revitalize your vision.

5 Steps of Real-life Visualization of Your Idea

Step 1: Conceptualization

Whether your idea sits within the real estate industry or you want to build an app, a shoe, a bag, a railway, concepts for an animation series, character design for a video game, or a cartoon character, your ideas must come from your mind, and you should perfect them. Perfecting a concept may or may not involve 3d visualization. While 3d visual artists can help in the concept-design process, you need a mathematical representation of the design. A mathematical representation can be from a series of lines to mood boards, architectural 2d designs, basic graphical representations of the idea, and more. The purpose of conceptualization includes

  • Establishing a thorough understanding of the idea
  •  Ensure that the idea is foolproof (aesthetically and functionality)
  •  Address all safety and regulation issues with the ideas.

Step 2: 2d Rendering

A 3d architectural rendering company, after receiving the details from conceptualization, would create 2d drawings from mathematical calculations to determine the proportions of the project. In this stage, the 2d renderings serve as a foundation to the 3d visualization (the final product). Before the advent of 3d, many firms had to rely on 2d architectural drawings—often leaving clients oblivious to what the final product will look like. Today, 2d rendering is just a step in the magnanimous process of 3d architecture, and clients—and every other party, can determine the final look, function, and expectation of a project even before it is shovel-ready.

Step 3: 3D Rendering and Architectural Visualization

3D rendering involves moving a project from 2-planes to 3-planes, X, Y, and Z-plane. Designers and architects can accurately exhibit products (real estate, sneakers, or prototypes). 2D renders, transformed into 3d renders, can then be used to produce 3d images that excellently portray the intentions of the project handler.

Step 4: Deliberate on Design and Tweak

With 3d rendering services, you can easily tweak the design to suit your client’s feedback—and it doesn’t get any more complicated than a mouse click. With 3d architecture, a team doesn’t have to do expensive sampling tests or color combinations. For example, do you want to know if a beige-colored sofa would go with black tiles? With 3d architecture, the scenario can be brought to life—and quite quickly.

From design decisions to engineering functionality, architectural nuances, and aesthetics, 3d architecture brings your project to life.

Step 5: Determine the Final Design Piece and Begin Building

In the case of a prototype, once investors approve funding, an engineer goes on to build the real deal, exploring all the angles that were addressed by the initial prototypical design. The ease of generating ideas, editing designs, and determining the best elements for the best spaces makes 3d architecture the ultimate go-to for all design, engineering, and architectural needs.


Visualization should not always come at a luxury price. Visualization techniques, mainly founded on 3d architecture and rendering, make for a seamless process and incredible results. Today, most industries employ advanced CAD software, photorealistic software, CGI, and 3d rendering software to create and recreate the magic. From the ideation stage of product design to character concept design, environment concept design, 3d interior décor, and many more 3d inspired art; you can always perfect and scale your idea.

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