How To Sell A Business That Is Losing Money?

2 min

If you’re exhausted and in desperate need of a break. You’ve given the company everything that you’ve got, but you’re about to move on. Maybe you have a new plan; perhaps you’re about to quit; maybe you’re just tired of putting in too much emotional and physical effort with so little benefit. 

You, like many other small businesses, maybe sick of wasting money month after month. Whatever the reason, you have chosen to sell your company. So, what’s next? Let’s talk about it.


Most company owners would want to sell their company on their own. They are familiar with everything, and they do not want to hire anyone else to do it. It seems to be a simple process: list it, locate a buyer and sell it. 

But the current market isn’t welcoming to new businesses, and if you can’t make your little dream succeed, how can you assume the next one? Let’s take a look at some options involved in selling your business.

Following are some tips to keep in mind while putting your business for sale

Calculate Its Worth

A company’s worth can be determined in aspects other than its profitability. If the company has won significant contracts, established cutting-edge technologies, or possesses other desirable properties, these factors will raise the company’s worth in the eyes of potential investors. 

Many investors choose to buy businesses based on their future earnings rather than their actual income. In addition, a large corporation could purchase a smaller company and use its greater resources to generate revenue where the original investors lacked the necessary skills.

Maintain the right level of secrecy and accountability.

Not every ongoing deal will be successful, and not every arrangement will result in a purchase agreement. That’s just one of the reasons it’s essential to create a confidentiality agreement between your business and potential buyers. 

While seller’s agents will assist in this area, you’ll almost certainly want to get a good NDA signed by the potential purchasers at some point. This is an area that you must not scrimp.

Get the right help on board. 

Before making the first move, it’s critical to connect yourself with the best broker or agent for advice and direction, mainly when you’ve never sold a company before. 

This should ideally be someone who has shown experience and is acquainted with the present state of the overall profits. In seeking the right bidder, the seller’s agent works in a preferred manner.

Be ready to respond to the buyer’s inquiries.

You should be prepared to address questions from future customers before selling your company. First and foremost, most customers would want to hear why you want to sell the company.

Are you closing the company because you want to quit or because it is not financially viable? You must also be ready to answer detailed questions regarding your company’s past, how you arrived at a price, and whether or not your company will function without you.

Be as honest as possible with prospective customers, and don’t want to hide the company’s shortcomings. Prospective customers should be made aware of any underlying issues with the brand.

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