Earning 5-stars is an excellent way for restaurants to have more customers. Most people read reviews before deciding where to dine. It’s true, especially for those who are yet to try the restaurant and are willing to take the risk. They can only rely on reviews for information before they decide. Therefore, receiving 5-stars is a crucial key to success. Restaurant reputation management is necessary for the business to remain popular. Receiving more positive reviews will always be a good thing for the business. These are the ways to earn more positive reviews.
Focus on the quality of the dishes served
The first thing to do is to ensure that the dishes served are of top-quality. It’s not easy to give positive ratings to restaurants when the dishes didn’t taste well. Even if the customer service is topnotch, it won’t be enough to convince more people to leave good ratings. Regularly evaluate the quality of the dishes served. Adding items to the menu can be a strategy only when the existing menu is already perfect.
Complete the profile on review sites
The review sites should verify the profile page of the business. It means that the details contained in the profile are correct. It’s easier to leave ratings when the users know that they’re rating the right restaurant. Profiles on other third-party pages should also get verified. It includes Yelp, Google and Opentable. An incomplete profile could hurt the chances of receiving a higher rating.
Asks the guests to review
Some guests are willing to leave positive reviews and ratings. They don’t know how to do it. The key is to make it easy for them. Ask them to provide reviews when they open the restaurant’s primary website. They shouldn’t go through a lengthy process if they simply want to leave ratings. Sending them an email would also be another option. If they receive the email that details how to leave a positive review, they won’t have a problem doing it. Another reason to ask satisfied guests is that they will most likely leave a positive rating. Those who felt dissatisfied or were quite cranky while giving the rating might give a 1-star rating. It brings the average down. The only way to pull it up is by having at least four guests leaving a 5-star review.
Ask repeat guests
Those who came back to dine in the restaurant again definitely felt satisfied with the experience. They want to try more. If they leave a rating, it will most likely be five stars. It helps to understand why they keep coming back—asking them while dining is also another option. Understanding their reason is the first step. They might say why they decided to dine again. Focusing on the restaurant’s strengths is an excellent strategy to convince others to come back.
Leaving a review should be easy
There should be different ways available to leave reviews. Make it as easy as possible for the users. They don’t mind leaving a rating if they find it easy to do. Social media pages are useful. Many people use social media. If they can leave reviews or ratings within the platform, it’s better. If not, they can get redirected to the page where they can give the ratings. It should be easy for them to rate after clicking on the link. The best part is that those who follow the company’s social media accounts are already a huge fan. Otherwise, they won’t follow the accounts in the first place. It’s easier to receive a positive rating coming from these followers.
Respond to reviews if possible
It doesn’t matter if the reviews are positive or negative. It’s essential to respond to them. For positive reviews, a response will make the guest feel better. It shows that the company values those who decide to patronize the services. If the reviews are negative, the role of the response is to provide a counter-narrative. If the reviews are incorrect, the right detail should come out. Setting the record straight is important so that no one else will believe in the falsehood being spread.
However, if the information written on the review is correct, the next step is to apologize. Let the guest know that it wasn’t the intention to make the experience terrible. There should also be a promise to do a better job in the future. When other readers see the response, they won’t have a negative view of the business anymore. They might reconsider their decisions. Even if they believe the reviews, the response sounded professional. It also showed concern for the customer’s needs.
Restaurant reputation management isn’t easy
Maintaining a positive review online isn’t easy. Even if the company has a high average today, it doesn’t mean tomorrow will be the same. One low rating is emoting to pull the average down. One negative review could erase all the positive reviews said about the restaurant.
Therefore, it helps to partner with a company that can deal with restaurant reputation management online. They have the right tools to spot negative reviews and respond to them as soon as possible. Another reason is that these experts can find a way to make positive reviews more visible. When people search for information about the restaurant, they will most likely find good things.
Reviews matter more these days. Most people depend on what they read online for decision-making. They find it hard to trust businesses with poor ratings. Restaurants should strive to have a minimum of 4 for average. The reason is that many other restaurants are getting a high average. Anything lower than four will make the restaurant among the last choices. All other marketing efforts will go to waste if people only see negative reviews.
Restaurant reputation management is as important as other aspects of running a restaurant. Even if the restaurant succeeds in other areas but failed in maintaining a good reputation, it would lead to terrible results. Again, many people are cautious about their choices, and they want only the best.