Success in a business is as organic as you make it. And scaling is fast-becoming one of the ways to make business success natural and sustainable. Ask renowned business coach and consultant in Europe Javid Niazi-Hoffmann on the importance of scaling one’s coaching business, and he says, “It’s the shield you build around your business today which will have the potential to defend and protect it in the future.”
Talking about his own experience of scaling his business as a coach, Hoffmann candidly says, “I know that scaling one’s business is important because I have used this strategy for my own business as a coach of a high-ticket coaching program. In fact, scaling my business was the only strategy that worked for me after I had spent a lot of time researching the industry and invested a ton of money in the business in the beginning. You could say that I was my own case study. Once I started getting positive results, I began sharing my acquired knowledge with others in combination with online marketing and coaching.”
Scaling might be the new buzzword, but it encapsulates a much older, more straightforward idea. “The idea of scaling is synonymous with growth. To scale your business is to envision its growth in terms of revenue, supporting staff, equipment availability, investor returns, market changes, and more. A business leader who chooses to scale his business is akin to the captain of a ship who not only anticipates foul weather but is prepared for it.” Change is at the heart of life and is the life of every business. Scaling your company makes sense if you want your offer or service to reach out to more people, to gain a stronghold in the future, and when you want to play by your own rules and be unlimited in your revenue.
According to Hoffmann, scaling also makes financial sense for coaching and experts businesses. He says, “It’s a long-held belief that startups that scale more effectively tend to improve their financial measures as they scale up. You see, scaling is not an overnight job; it’s a job for every night. It’s a way to plan ahead to stay ahead. When you sit down every few months to assess and re-assess the workings of each department, you can zero-in on a current loophole or predict a window for the future. Scaling keeps you on track and in control of your business. All these decisions will add up with time.”
Perhaps the question every entrepreneur refraining from scaling up must ask himself or herself is, “Why am I refraining? What is holding me back? Do I not want growth?” Insights from such inquiries can help many understand the need for scaling and the portentous role it can play in their business.