Distributor? Retailer? These are some of the terms used in sales and marketing. But then, is there even a difference between the two? The answer is yes. Although buying from a distributor and buying from a retailer are both concerned with product dissemination, there is a huge difference between their roles and responsibilities. Find out what makes buying from a distributor different from buying from retailers, such as Look Fantastic UK, in this article.
Buying from a Distributor
Distributors are responsible for distributing and selling products to authorized entities, such as retailers. Distributors bridge the gap from manufacturers to retailers. To support manufacturers, distributors usually approach retailers to display their products either in-store or online, to increase product awareness among consumers. Distributors are mainly responsible for transporting products from the manufacturer to the retailer. This means that they are not concerned with storing items in warehouses or such, but are concerned with transporting products and providing manpower to manufacturers. Distributors prefer transporting items to retailers who carry different kinds of products (such as online retailers) because it lessens the costs of transportation. This is greatly beneficial for retailers, especially when the beauty products are manufactured internationally. Buying from a distributor is strictly business to business. Distributors are not allowed to sell directly to customers because it cuts off the sales of the retail chain, disrupting the distribution.
Buying from a Retailer
We all have most likely bought from retailers. Retailers are responsible for selling the goods or services supplied by distributors. Retailers have direct contact with the end-user, aka the customers. It follows a business to customer model, bridging the gap between distributors and customers. Because of that, buying from a retailer is more tailored because they cater to the local needs and demands of their end-users. To make profit, retailers would search for suppliers that have the most competitive pricing. From there, retailers market these to their customers. Retailers would cater a large array of different kinds of products that not only align with the business’ objectives but most importantly meet the needs of the customers.
Online Retailers
Nowadays, you can purchase anything you want in just a few clicks. What makes online retailers, such as Look Fantastic UK, great is that you can buy all of your beauty essentials in just one site. Online retailers make it possible for customers to see not only the price and ingredients of the products they carry, but also customers have access to product reviews. This greatly helps the customer in figuring out which beauty products to purchase. Not only do you get to choose from a wide array of local or international beauty products and brands, but you also do it safely and at the comfort of your own home. Most of the time, you can even get great deals when purchasing items from online retailers by using cashback and discount/coupon vouchers. Save time and money today by buying from online retailers.
0 Comments