The internet has changed the way people shop and how companies operate. Small businesses can reach a global market with a strong internet presence, and even businesses that focus on local services are advised to have a website. Setting up a website isn’t enough to successfully generate traffic and increase sales, though. Your website must compete with over 1.8 billion other online sites with your marketing strategy.
Online sales have steadily increased over the last decade. As of 2020, internet purchases generated over $4 billion in revenue worldwide, with experts projecting that online sales will account for $6.5 billion in sales by 2023. It’s possible for you to capitalize on this growth with some strategic planning. Use these tips to generate traffic and boost your sales.
1. SEO Marketing
People use search engines, such as Google and Bing, to locate information or businesses online. When users enter information into the search bar, the search engine generates search engine results pages (SERPs). SERPs list the sites most likely to have the information the user seeks based on the keywords used in the search and the sites’ domain authority (DA) scores.
Sites with high DA scores use relevant keywords. They have low bounce rates, which means that people who visit those sites interact with the content and do not immediately leave the site. Companies that use search engine optimization (SEO) marketing strategies customize their content to include relevant keywords. Their websites are engaging and easy to navigate. Raising your DA score improves your site’s placement on relevant searches, which raises your site’s profile and can drive more traffic to your website.
P2P (peer to peer) site pages are customized web pages that can be integrated with Facebook. These pages can be used to set specific targets and promote your objectives to potential supporters. You can turn to P2P experts to create a campaign to raise money for a local family in need or another charitable cause. Many consumers like to support businesses that invest in their local community, and your business can benefit from increased exposure and name recognition, which can generate web traffic and sales. If you own a nonprofit and are looking for software to support your business, a P2P system is a good place to start. But don’t go with just any P2P system, look for one that is geared specifically towards philanthropic businesses, like the one offered by Engaging Networks. After all, you want an innovative P2P system that works for you, and that you can customize to the specific needs of your nonprofit organization.
3. Connect to Industry Experts
Work with industry experts. For example, if your business sells supplements, work with top rated supplement manufacturers near me to ensure you get the best formulations available for your products, whether they are creams, pills or powders. Identify your business partners on your website. One way to strengthen your site’s DA score is by providing outgoing links to reputable, relevant websites with high DA scores. Connecting your business and your website to other credible sites demonstrates your industry knowledge, which increases your credibility with search engines. Especially in the supplement industry, it’s key to have a trustworthy site that explains your partnerships and the formulations of your nutritional supplements or sport supplements in clear terms.
4. Expert Design
To generate sales from your website, you need to ensure you have relevant data about your products and a secure store where consumers can purchase items. Turn to the best developer for Shopify eCommerce solutions. Expert web developers will ensure your site’s store presents product details clearly. They will also ensure that your site is easy to navigate and integrates keywords into your store content to strengthen its DA score. The caliber of your site and store represents your company and consumers are more likely to purchase great products from stores with a professional design.
5. Embrace Technology
Use social media to increase your web presence and reach potential consumers. You can create posts to promote sales or new products.
Another way to increase your web presence is by contributing blog posts as a guest author to other relevant, reputable sites. Include a link in your bio to direct traffic to your website. Backlinks from blogs, websites, articles, and social media posts can generate website traffic. Search engines also rate sites with multiple backlinks higher than those without backlinks.
You can also use sales and giveaways to encourage people to sign up for your company’s newsletter. Links to your site can be included in your newsletter and used to generate traffic. Newsletters are an effective way of marketing directly to interested consumers.