Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the increasing boom of portable devices and more than half of internet users reported to be surfing websites through their mobile devices daily, web marketers should be highly concerned with their mobile SEO plan.
If your site is already well optimized for the search engines, then you need to tweak a few additional things to optimize it for mobile devices. Google has also moved to the mobile-first indexing.
With that said, if your website is not optimized for mobile users, you are lagging. However, don’t worry, we are here to help. Here in this article iBoost Web offers you the best mobile SEO practices and strategies to follow.
Improve Site Load Time
Your site’s load time is an important part of the mobile experience. When users search for your product/services or information on the go, they want to access it quickly. However, if your website does not load fast, they will leave your website and instead visit your competitor. To keep the leads on your mobile site, it is necessary to improve the site’s load time. More information on this can be found at Google PageSpeed Insights.
Don’t block JavaScript, CSS or images
In yesteryears, some mobile devices could not support these elements, so marketers of mobile sites blocked one of these three elements. However, this is no longer true, the smartphone GoogleBot wants to see and categorize the same content that users do. Do so not hide it, these elements are also critical to help Google understand that you have a responsive website or offer a different mobile solution.
Focus on User Experience
If you want to be successful with mobile-friendly SEO, you must focus on the user experience. Responsive design is just a part of a great user experience, there is more to it. When designing a mobile site, ensure you make it easy for the visitors to scroll through and click on elements on your page. To do so, create a thumb-friendly design, as users browse with their thumbs on mobile devices. Next, you need to add easy to find Call to Action buttons that help the audience take the next step. The last thing to offer a great user experience is to ensure the font is easily readable.
Be Careful of Pop-Ups
Pop-ups are an effective way to draw your audience’s attention to sign-up to receive emails or download free content. Pop-ups effectively help catch your audience’s attention. However, pop-ups can be an issue on mobile devices. If your pop-up takes up the entire screen on mobile, it will be very frustrating for the users as they won’t be able to see the information they want or not understand how to close it. This would cause the users to leave your site.
Optimize Meta Descriptions and Titles
Remember when optimizing your site for the mobile, you are working with less screen space. To get the right position on SERPs, be as concise as possible when creating titles, URLs, and meta descriptions without sacrificing the quality of the information.
Optimize for Local Search
One of the most essential parts of mobile SEO is local SEO. People usually search for products or services using the phrases near me, open now, and where can I buy on mobile to find local businesses. So, it makes sense to adapt your SEO strategy to reach these people. Use local keywords such as web SEO in Los Angeles or web designing services in LA are an excellent example of local keywords. Using local keywords will help your website appear in more local search pages. It is a great strategy to help you excel in your mobile SEO strategy.
Mobile SEO is an integral part of growing your business online. Robust SEO plan will help you reach people interested in your business. However, if you are not sure how to get started with mobile SEO, experts at iBoost Web can help. With over a decade of experience in search engine optimization, marketing promotion, and programming, you can count on them to help develop a mobile SEO strategy.
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