Yes, you read that right and it is possible indeed!
It is not as absurd or as complicated as it sounds. As the title suggests, you can improve your rate of conversion by making the most of the opportunities that are already present on your website.
It all boils down to how you uncloak, exploit and maximize these opportunities and make them work for you.
All you have to do is to install the appropriate script on your site – just once. This will open up a whole new avenue of experiences that’ll improve the page and the UI elements. The best part – all of this without touching any existing design or code on the site!
Armed with this newfound knowledge, you can now alter the user behavior to optimize your website for the better.
Here are 3 creative ways to give your website conversion a boost!
1. Focus on What Your Website Visitors Are Clicking On
If you have spent a fair share of your time observing heat maps, you definitely must have noticed the big splotches where visitors have clicked several times on a word or an image or a certain page element when it wasn’t even clickable.
There are two main reasons for this behavior:
- It’s just what people tend to do while reading through a page
- They were expecting something else to happen
In the case of the second option, there’s a hidden opportunity for you to exploit and optimize your website. By asking the users an easy open-minded question like ‘What are you looking for?’ or “What did you expect to happen?’ you can understand the reason behind this behavior.
The answers from these analytical questions will shed light on the missing link of the user experience. Once you know this, you can consider making it a part of your website either directly or after conducting an A/B testing.
2. Choose Your Own Adventure/ Entrance Experience
If you have multiple types of customers, a ‘one size fits all’ approach with your website may not be the best idea. Different customers should get a user experience that’s relevant to their needs. But, designing multiple unique experiences that are specific to each customer can be challenging.
This is where you can apply the ‘Choose Your Own Adventure’ approach to create a few custom flows for your visitors and dabble with a bit of experimental experience.
With an easy self-identification question, you can drop cookies that help tailor a more personalized user experience by using an entrance popup. You can use this feature on different pages and areas of your website and then sit back and observe the responses.
Once you have dropped the cookie (s), you can use that information to replicate the experience somewhere else on your website. Additionally, you can redirect your visitors to the best experience you have on your site for that particular type of visitor.
For instance, let’s say you have a website that offers digital marketing and a visitor self-identifies as a company looking for SEO. You could offer a very specific agency-related service and they might try to leave the webpage for whatever reason.
You could now present them with a popup that says, “Did you know we offer an SEO program that includes x, y, z?” or “Would you like a demo of our SEO services with one of our specialists?”
While this is just an example, you can see how you can use this approach in countless ways by simply asking your visitors to identify themselves.
3. Offering the Best Blog Content
‘Content is King’ – This phrase is overused and for good reason given its unflinching relevance. For you to truly leverage this aspect of conversion optimization, you need to blog about topics and content that your target audience is looking for AND is interested in!
To make this happen, you can use the exit popup to ask visitors about the kind of content they’d like to see more of. You can then use this data to curate topics that your readers want. Ensure that you combine this practice with a good SEO strategy for it to work well!
What’s more, you can generate continuous conversions if you produce evergreen content that keeps attracting visitors.
Consider embedding a simple Type-form in the popup to record all the responses.
The Bottom Line…
There you have it – a simple and straightforward list of ways to optimize your website for the better. The whole point is to not just rely on the search engines to generate traffic and wait for the conversions to increase.
It’s all about taking charge and making the necessary changes while transforming the way your website interacts with its visitors. It’s about figuring out what resources you can tap into to optimize your website to take advantage of all the good traffic you receive.
This is why the special emphasis on user experience is essential to identify visitor behavior.
With these tips, you can leverage both your conversions and your traffic without having to break your head over website design and coding.
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