Russian Photographer Shatters The Illusion Of Privacy With A Simple Experiment

Have you ever wondered just how protected is your privacy? We’re not talking about just how strong your passwords are or how well you keep your private information hidden. We’re talking about how much other people can find out about your from the one thing you can’t always keep hidden: your face.

A young photographer from St. Petersburg Egor Tsvetkov made a little project he called “Your face is big data” to find out exactly that.

He photographed over 100 strangers while riding the subway. He states that they’ve noticed him doing so, but did nothing. So, having no objection from the subject, he than used a simple face-recognition app called FaceFind and used those pictured to find out as much as he could about the people in it.

He identified over 70% of the people he photographed, with the app finding their pictures in their social media profiles. Learning more of their personal information afterwards was easy.

The whole point of this project was not invasion of privacy, but a message and a warning that this is the future that awaits us if we continue to disclose as much about ourselves on the internet as we do now.

Take a look at his findings.

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Privacy is dead. R.I.P.