Top Ways Companies are Reducing Data Decay, and Why it Matters More Than Ever
Most business leaders understand the value of good data, but far fewer recognize how quickly it loses accuracy. Contacts change jobs, email addresses expire, phone...
Most business leaders understand the value of good data, but far fewer recognize how quickly it loses accuracy. Contacts change jobs, email addresses expire, phone numbers get replaced, and entire companies restructure. What looked like a clean, reliable dataset a year ago may now be filled with outdated information that slows down sales teams, disrupts...
