Bethany Mota: From Macbarbie07 to Fashion Collections and Modern Creator Success

Bethany Mota is one of the YouTubers who made “haul” videos an integral part of pop culture. Bethany made fashion and beauty relatable, accessible, and non-threatening, and it is this approach that has attracted millions of people worldwide. She first rose to fame online under the handle “Macbarbie07,” shooting in a simple setting and addressing the camera. But as she attracted more viewers, she also appeared in spaces previously associated with more traditional celebrities.

From there, she branched out into retail collections, tours, hosting work, and her own projects. Despite the ever-changing landscape of social media, her tale is relevant as it demonstrates the way an internet audience can lead to long-term opportunities if an artist is willing to put in the work and understand the importance of evolving.

Quick Bio

Who is Bethany Mota?

Bethany Mota is a famous YouTube personality and lifestyle artist known for her fashion hauls, outfit ideas, DIYs, and beauty content on her channel. She was popular among teens as YouTube was still a new platform to most families and managed to accumulate a huge following from her personality and style.

She is also known for taking her Internet popularity to the offline world. She launched a line of clothing and accessories with Aéropostale in December 2013, as well as a fragrance with them. She was on Dancing with the Stars in 2014, which she finished in fourth place with Derek Hough. She was also on Time magazine’s most influential teens’ lists around this time, and in January 2015, she was in a prominent YouTube creator’s interview with then-U.S. President Barack Obama.

Early Life

Bethany Noel Mota was born in Merced County, California, and was raised in a small town called Los Banos. She has spoken about how bullying was a big part of her early teen life, and how it greatly affected how she felt about school, herself, and around others.

As a result, she was homeschooled for the majority of her education, but she has also mentioned being in public school for a few years as a kid. Her upbringing included her parents and an older sister, and she has mentioned being of Mexican and Portuguese descent. Before she ever had a brand name or a tour bus, she was a shy teen trying to find a safe haven to express herself creatively.

Career Beginnings

She began her videos on YouTube in 2009, when she was very young. She mostly talked about shopping hauls, style, and so on, and people liked it that she talked about what she got, how she planned to use it, rather than simply showing off that she got a bunch of high-end items.

As she gained more fans, she also gained a space where fans would look beyond clothing. She cultivated an atmosphere of support and offered fans a simple message of confidence that she called “Motavation.” Her meet-and-greets began to blossom into tours, and they were important because they demonstrated that she wasn’t just accumulating views; she was accumulating fans who would attend events in support of her.

What is Bethany Mota Up To Now?

Recently, Bethany has been mixing creator content with hosting and business work. For example, she has been hosting the influencer competition series “Follow Me.” The series is one that revolves around the reality of building an online audience, and this is something that fits her background and expertise.

She has also focused on her entrepreneurial endeavors, such as her jewelry company Atom&Matter, which she called a “passion project.” Although she does share online, she does not do so in a constant fashion, as was more common in the early years of YouTube. Her personal life is another area in which she has shared, including her long-term relationship with choreographer and YouTuber Dominic Sandoval. She does travel in relation to her work.

Bethany Mota’s Physical Appearance

She is often described as petite in height. Her height is normally listed at around 5’4” (1.63m). She is best known for sporting a natural makeup look. Her personal style can best be described as casual, feminine, comfortable, but definitely not formal.

Her public persona has typically been one that is relatable. Her style has changed over time, but it has always reflected current trends while maintaining that same feel: soft colors, casual wear, and whimsical touches such as cozy sweaters, sneakers, and casual wear dresses. Her “relaxed, but girly” style was also part of her earlier content that was so relatable.

Net Worth

The net worth of Bethany Mota is difficult to state precisely, mainly since the details of creators’ income are mostly kept hidden or change each calendar year. However, many sources speculate that the net worth of Bethany Mota is likely to be within the millions, given her long career spanning many years.

The source of income for her likely comprises various forms, including YouTube ad revenues, sponsorships, retail collaborations, and appearance fees. In addition, there have been other more traditional sources of income for her over the course of time, including touring to interact with her fans, publishing her book titled “Make Your Mind Up,” and hosting work.

Social Media

Bethany is still a prominent name online, even though her rate of posting may not be as prolific as her rate was during the early 2010s. Currently, as of early 2026, her main channel is sitting at around the 9.3 million subscriber threshold. Bethany also has another channel with a large following.

On Instagram, she currently has 5 million followers. Her content on Instagram revolves around giving her audience a look at her life, travel experiences, and a look at some of her work. Additionally, she is also on X, where she has acquired many followers. Unlike before, she does not restrict her content to shopping hauls; however, she does share more personal content.

Future Prospects and Vision

Also, Bethany has an established career with the ability to adapt to the changing nature of the internet. For instance, she has transitioned from YouTube trends to collaborations with retailers to eventually becoming a host.

As one looks forward, it is probable that she will do something with Atom&Matter, or host more shows, or upload more creator videos in line with fashion or lifestyle if it suits her schedule best. Whatever route she chooses, it is evident what impact she has made in an overarching sense – she has played an important role in determining what contemporary influencer culture is like, and it is friendly, accessible, and understandable.