Bryan Le: Glimpse Into The Life of a YouTube Star, Rapper, and Online Streamer

While Bryan Le is an unfamiliar moniker to many, his online alias RiceGum is an extremely popular face in the YouTube “Diss Track” movement. He has managed to create a massive following by incorporating elements of comedy, observation, and Internet drama into his short videos.

At the same time, he is also one of the early figures to make use of his popularity on the internet to make charting music. Indeed, his 2017 single “It’s Every Night Sis,” which he produced with Alissa Violet, not only made it on the Billboard Hot 100 chart but also went on to be certified platinum in the US, a big feat for a YouTube personality at the time. RiceGum’s career has never been quiet. Even when he’s taking a break away from uploading, his name comes up in relation to how fame, music, and scandal can mix in public.

Quick Bio

Who Is Bryan Le?

Bryan Le is an American YouTube personality, best known for his YouTube channel under the moniker “RiceGum.” He rose to prominence after making videos that can be described as “roasts” and “public feuds” with other popular YouTubers, and then used that platform to promote diss track releases that coincided with current Internet trends.

His most well-known milestone is the success of “It’s Every Night Sis,” which managed to appear on the Billboard Hot 100 chart, followed by it being certified platinum, thus proving that a storyline involving a YouTuber can cross over into the music world. Another milestone that saw him transcend beyond the world of YouTubers is that, in November 2017, he managed to appear on Billboard’s Emerging Artists chart.

Early Life

Bryan Quang Le is a Las Vegas, Nevada, native, and his parents are of both Vietnamese and Chinese descent. Though Bryan Le has revealed a lot about his life, including his background, many facts remain unknown, especially when it comes to his personal life, with the majority of the known facts being from his school life and childhood interests.

He also attended Sierra Vista High School in Las Vegas, where he played for the high school basketball team. He then enrolled at the University of Nevada, Las Vegas, after high school. However, Mark dropped out after the first year of college and decided to concentrate fully on content creation, as he believed that the growth of his channel had real career-making potential.

Career Beginnings

RiceGum began posting videos to YouTube in 2012. His initial content created a following through gaming videos. However, over time, his style of content shifted to include commentaries, reactions, and “roast” videos where he would comment on or critique other internet personalities.

In 2017, he continued to heavily focus on music, which was an extension of the culture he came out of. It’s Every Night Sis came out in June 2017, which was an “album response” to the drama with Jake Paul and Team 10, which he was a part of, and it was his first song to hit the Billboard Hot 100 charts.

He continued to come out with music like God Church, followed by Frick da Police in October 2017, which was directed towards iDubbbz after he was included in one of iDubbbz’s Content Cop music videos that included a diss track, continuing the trend of the “drama” that he came out of to gain popularity. He even received criticism for a video he made about the culture in Hong Kong in 2018, followed by the promotion of a mystery box website and a cryptocurrency token.

What Is Bryan Le Up To Now?

RiceGum eventually slowed down and was less predictable in terms of new releases. This is also common for YouTubers who lived through the nonstop internet craze, as the audience expects constant performance while the internet never stops scrutinizing them.

In 2023, he began streaming on Rumble, a platform that values interactive content over editing. He still has access to a huge back catalog on YouTube, and when he does come back with new content, it moves quickly in large part due to his name being associated with a particular but unforgettable period in internet history.

Bryan Le’s Physical Appearance 

RiceGum is reportedly a tall, slim-built person, and when he appears in videos, he seems athletic but certainly not overweight. While there is a range of reported heights in various online profiles, the safest statement is probably that he is reportedly a six-footer, but nothing more specific should be taken as a known fact.

His style is fitting for his influencer background, with streetwear, clean kicks, and some luxury items mixed in with more basic items. He’s portrayed as confident in front of a camera, and his style remains consistent enough that he’s easily recognizable despite a lack of posting for a while.

Net Worth

As is common among most online personalities, it is difficult to know exactly how much money RiceGum is making since it is determined by various factors such as uploads, views, and contracts, which might not always be made public. While most estimates place him among the multi-million-dollar category, there is a huge difference from one source to another depending on how they calculate and assume various contracts and campaigns.

It’s easier to figure out what his main sources of income were than to guess how much money he made overall: ads on YouTube, paid promotions, music royalties, and money from live streaming and other platforms. His mainstream brand partnerships, like his appearance in a Super Bowl commercial with Monster headphones, indicate that he had access to lucrative brand partnerships during his time in the public eye.

Social Media

RiceGum’s online presence is still enormous, even though he is no longer actively posting videos every day. As of January 2026, publicly accessible tracking statistics show that RiceGum’s YouTube channel has 10 million subscribers, with over two billion video views, a result of videos uploaded over the years that remain accessible and viewed repeatedly.

On Instagram, he uses the name @rice, where he sits at a number hovering around three million. He uses it more for a reel than a journal. He also has a presence on X under the name RiceGum. His streams provide him a means to speak to his audience in a more conversational setting than a regular post.

Future Prospects and Vision

The next step for RiceGum will probably rest on what kind of person she wants to be: a full-time performer, a part-time content creator, or someone who only shows up at big events. Streaming will allow RiceGum to grow his audience without the long-term commitment of making a fully produced film each week, which could be challenging.

He also has the option of returning to music or working with different artists when the timing is right, as he will still have name recognition and interest. He can continue with consistent output and ensure that his brand is more aligned with entertainment than feuds, and can help build a more stable career off of this while also benefiting from the fact that he was one of the figures who defined one of the biggest eras of YouTube.