<p><span style="font-weight: 400;">Dry January, Cali Sober – these aren’t just phrases that pop up – they’re part of a growing trend that’s been reported everywhere from </span><a href="https://time.com/7203140/gen-z-drinking-less-alcohol/"><i><span style="font-weight: 400;">Time Magazine</span></i></a><span style="font-weight: 400;"> to the </span><a href="https://www.nytimes.com/2025/01/03/well/alcohol-cancer-risk.html"><i><span style="font-weight: 400;">New York Times</span></i></a><span style="font-weight: 400;">.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">This isn’t necessarily a new trend either, a </span><a href="https://news.gallup.com/poll/509690/young-adults-drinking-less-prior-decades.aspx"><span style="font-weight: 400;">2023 survey from Gallup</span></a><span style="font-weight: 400;"> found that the share of adults under age 35 who say they ever drink dropped ten percentage points in two decades, to 62% in 2021-2023 from 72% in 2001-2003.</span></p>
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<p><span style="font-weight: 400;">A link between alcohol use and cancer has been recognized at least since 1987, when the International Agency for Research on Cancer first classified alcohol as a carcinogen to humans.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Additionally, groups such as the </span><span style="font-weight: 400;">Center for Science in the Public Interest note several reasons limiting alcohol intake is important. “On average, alcohol accounts for nine percent of daily calories for those who drink,” said CSPI registered dietitian and policy associate Christina LiPuma. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">This coincides with U.S. Surgeon General Vivek Murthy’s </span><a href="https://www.hhs.gov/sites/default/files/oash-alcohol-cancer-risk.pdf"><span style="font-weight: 400;">recommendation</span></a><span style="font-weight: 400;"> in January that, “alcohol is a leading cause of cancer, a risk that should be clearly labeled on drinks Americans consume.” </span><span style="font-weight: 400;">&#8220;Alcohol consumption is the third-leading preventable cause of cancer in the United States, after tobacco and obesity, increasing risk for at least seven types of cancer,&#8221; Murthy&#8217;s office said in a statement accompanying the new report.</span></p>
<h2><b>ALTERNATIVES TO ALCOHOL</b><span style="font-weight: 400;"><br />
</span></h2>
<p><span style="font-weight: 400;">One fast-rising alternative is hemp-derived THC beverages</span><span style="font-weight: 400;">. In fact, </span><a href="https://www.fortunebusinessinsights.com/industry-reports/cannabis-beverages-market-100738"><i><span style="font-weight: 400;">Fortune Business Insights</span></i></a><span style="font-weight: 400;"> projects the THC beverage market will grow from USD 3 billion in 2024 to USD 117 billion by 2032. </span></p>
<p><span style="font-weight: 400;">While THC-infused seltzers are becoming more readily available, they aren’t something that you can get creative with &#8211; and let’s face it, we’re seeing more and more elevated mixology every day on our social media feeds. So, what to do if you prefer creating craft cocktails? Enter Black Market. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Black Market’s Delta 9 THC is hemp-derived, which is legal under the 2018 Federal Farm Bill. With a sophisticated black currant flavor profile, their ingredients are chosen for their positive and uplifting effects and include Lion’s Mane, B-12 and B-6, biotin, </span><span style="font-weight: 400;">L-theanine</span><span style="font-weight: 400;">, and all natural flavors and coloring &#8211; with only 25 calories for a 1.5 ounce serving. Each serving contains 5MG of hemp-derived THC and the 750ml bottle provides about 16-17 servings. The founders of </span><a href="http://www.drinkblackmarket.com"><span style="font-weight: 400;">Black Market</span></a><span style="font-weight: 400;"> knew it was important to create an adult beverage that created a social, energized ‘buzz’; you’ll feel the effects in about 10-15 minutes, similar to the onset of a cocktail.</span></p>
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<h2><b>HIGHTAILS</b><span style="font-weight: 400;"><br />
</span></h2>
<p><span style="font-weight: 400;">It’s not a cocktail, it’s not a mocktail, with Black Market, you’re creating hightails! Here are our favorite recipes:</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Rock the Casbah:</b><span style="font-weight: 400;"><br />
</span></p>
<p><span style="font-weight: 400;">Inspired by Rooh Afza and Sharbat-e-Golab (traditional Persian and Indian cooling drinks for hot days) – we’ve added our own twist with this Black Market hightail. </span><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i><span style="font-weight: 400;">Ingredients:</span><b><br />
</b><span style="font-weight: 400;">1.5 oz Black Market</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">1 oz fresh lime juice</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">1 dash rose cordial</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Rimming salt and sugar</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Fever Tree sparkling lemonade</span></p>
<p><span style="font-weight: 400;">Preparation:</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Use the rose cordial to rim glass with sugar and salt</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Pour ingredients over ice in glass</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Top with sparkling lemonade</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Garnish with edible rose petals</span><span style="font-weight: 400;"><br />
</span></p>
<p><img class="alignnone size-full wp-image-161255" src="https://www.explosion.com/wp-content/uploads/2025/07/Screenshot-2025-07-30-at-09.26.08.jpg" alt="" width="486" height="676" /></p>
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<p><b>Lost in the Supermarket:</b><span style="font-weight: 400;"><br />
</span></p>
<p><span style="font-weight: 400;">There’s no need for a hangover IV with this vitamin-packed hightail. It’s a lovely way to relax after a weekend workout. </span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Ingredients:</span><b><br />
</b><span style="font-weight: 400;">1.5 oz Black Market</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">2 oz beta-rich juice</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Fever Tree sparkling lemonade</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Preparation:</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Pour Black Market and beta-rich juice over ice</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Top with Fever Tree sparkling lemonade</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Beta-rich juice:</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In a juicer, combine</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">1 orange</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">1/2 apple</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">2 small carrots</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">½ peeled small sweet potato</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">About ¼ teaspoon of peeled fresh ginger</span><span style="font-weight: 400;"><br />
</span></p>
<p><img class="alignnone size-full wp-image-161256" src="https://www.explosion.com/wp-content/uploads/2025/07/Screenshot-2025-07-30-at-09.26.15.jpg" alt="" width="452" height="734" /></p>
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<h2><b>FIND YOUR HIGHTAIL</b><b><br />
</b></h2>
<p><span style="font-weight: 400;">Black Market makes it easy for you to create a hightail that suits </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> taste &#8211; courtesy of their </span><a href="https://recipes.drinkblackmarket.com/"><span style="font-weight: 400;">AI Mixologist</span></a><span style="font-weight: 400;">. You can enter what you like, what you have on hand, or what mood you’re in and it will spin up a custom drink, complete with the ingredients list and a picture of your hightail. They make it even easier &#8211; you can share a picture of the inside of your fridge, and it will mix up your hightail from what you have on hand. One of the founders noted he had uploaded a picture, and it suggested blending yogurt, Black Market, and juice to make a smoothie. While at first dubious, it’s now become his favorite post-workout weekend drink!</span><span style="font-weight: 400;"></p>
<p></span></p>
<p><span style="font-weight: 400;">LINKED SOURCES:</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">https://www.fortunebusinessinsights.com/industry-reports/cannabis-beverages-market-100738</span><span style="font-weight: 400;"><br />
</span><a href="https://www.cspi.org/press-release/consumer-groups-call-alcohol-be-included-push-reduce-chronic-disease"><span style="font-weight: 400;">https://www.cspi.org/press-release/consumer-groups-call-alcohol-be-included-push-reduce-chronic-disease</span><span style="font-weight: 400;"><br />
</span></a><a href="https://www.reuters.com/business/healthcare-pharmaceuticals/how-alcohol-consumption-impacts-cancer-risk-2025-01-03/"><span style="font-weight: 400;">https://www.reuters.com/business/healthcare-pharmaceuticals/how-alcohol-consumption-impacts-cancer-risk-2025-01-03/</span><span style="font-weight: 400;"><br />
</span></a><a href="https://www.cbc.ca/news/health/alcohol-cancer-warning-labels-1.7422379"><span style="font-weight: 400;">https://www.cbc.ca/news/health/alcohol-cancer-warning-labels-1.7422379</span><span style="font-weight: 400;"><br />
</span></a><a href="https://www.nytimes.com/2025/01/03/well/alcohol-cancer-risk.html"><span style="font-weight: 400;">https://www.nytimes.com/2025/01/03/well/alcohol-cancer-risk.html</span><span style="font-weight: 400;"><br />
</span></a><a href="https://apnews.com/article/alcohol-surgeon-general-warning-label-e12d879108d3d6298052df0369f2e4a7"><span style="font-weight: 400;">https://apnews.com/article/alcohol-surgeon-general-warning-label-e12d879108d3d6298052df0369f2e4a7</span><span style="font-weight: 400;"><br />
</span></a><a href="https://news.gallup.com/poll/509690/young-adults-drinking-less-prior-decades.aspx"><span style="font-weight: 400;">https://news.gallup.com/poll/509690/young-adults-drinking-less-prior-decades.aspx</span></a></p>

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