<p>Earlier this week, Nintendo president Satoru Iwata revealed that the company was ready to go digital. In an investor meeting, Iwata confirmed that first-party releases on both the Nintendo 3DS and the company’s upcoming Wii U devices would be simultaneously available as physical and digital products. This is nothing new for the industry, with one big exception: Nintendo will also distribute digital download code cards to retail stores, and allow them to set their own prices.</p>
<!-- WP QUADS Content Ad Plugin v. 2.0.99 -->
<div class="quads-location quads-ad135805 " id="quads-ad135805" style="float:none;text-align:center;padding:0px 0 0px 0;" data-lazydelay="3000">

</div>

<p>This is, in summary, a genius move. It bridges the gap between retailers and digital distribution, and gives customers several options for acquiring the games they love. Fans of an all-digital future often forget the very critical factor that a large portion of the modern population doesn’t have access to high-speed Internet, and plenty of those who do are stuck with nasty bandwidth caps. Even those users with solid Internet may not have credit cards (or a willingness to surrender their information).</p>
<p>Nintendo’s plan is the best of both worlds—you can directly download games at home, or you can swing by a local retailer and pick up a digital download code. With that in hand, you can simply hop over to a nearby Wi-Fi hotspot and get to downloading. It’s also handy if you’re one of the millions of Nintendo customers (read: kids) that don’t have credit cards. Parents, uncles, grandparents and everyone else can just pick up a download code and give it as a gift. No gift wrap, no confusion, no cartridge to lose.</p>
<p>Additionally, the allowance for price differentials encourages competition in the marketplace. Retailers will still be able to offer sales and promotions for digital products, ensuring there’s’ no bad blood towards Nintendo. They’ll have to keep their prices below those of the Nintendo eShop, but should still have enough flexibility to stay profitable and happy. It’s not ideal for a business model built on slinging used titles, but at least it keeps stores in the loop.</p>
<!-- WP QUADS Content Ad Plugin v. 2.0.99 -->
<div class="quads-location quads-ad135804 " id="quads-ad135804" style="float:none;text-align:center;padding:0px 0 0px 0;" data-lazydelay="3000">

</div>

<p>We’re a long way from an all-digital gams industry. It could be a decade or more before people have access to the web they need and the hard drive space they’ll require. But Nintendo’s latest plan shows that when a company thinks about a problem, it can usually find several solutions. By providing customers and retailers with enormous flexibility, Nintendo has secured itself a position near the top of the digital scrap pile.</p>
<p>Sure, it’s not Steam, but it’s light-years ahead of PSN and Live. Once again, Nintendo has shown itself as an innovator and trailblazer—the only question is whether consumers will come along. I’m guessing they will.</p>

<div class="essb_links essb_counter_modern_right essb_displayed_bottom essb_share essb_template_default4-retina essb_673437040 print-no" id="essb_displayed_bottom_673437040" data-essb-postid="1525" data-essb-position="bottom" data-essb-button-style="button" data-essb-template="default4-retina" data-essb-counter-pos="right" data-essb-url="https://www.explosion.com/1525/why-nintendos-digital-distribution-idea-is-brilliant/" data-essb-fullurl="https://www.explosion.com/1525/why-nintendos-digital-distribution-idea-is-brilliant/" data-essb-instance="673437040"><ul class="essb_links_list"><li class="essb_item essb_link_facebook nolightbox essb_link_svg_icon"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.explosion.com%2F1525%2Fwhy-nintendos-digital-distribution-idea-is-brilliant%2F&t=Why+Nintendo%E2%80%99s+Digital+Distribution+Idea+is+Brilliant" title="Share on Share" onclick="essb.window(&#39;https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.explosion.com%2F1525%2Fwhy-nintendos-digital-distribution-idea-is-brilliant%2F&t=Why+Nintendo%E2%80%99s+Digital+Distribution+Idea+is+Brilliant&#39;,&#39;facebook&#39;,&#39;673437040&#39;); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-facebook essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_facebook"><svg class="essb-svg-icon essb-svg-icon-facebook" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><path d="M16 8.049c0-4.446-3.582-8.05-8-8.05C3.58 0-.002 3.603-.002 8.05c0 4.017 2.926 7.347 6.75 7.951v-5.625h-2.03V8.05H6.75V6.275c0-2.017 1.195-3.131 3.022-3.131.876 0 1.791.157 1.791.157v1.98h-1.009c-.993 0-1.303.621-1.303 1.258v1.51h2.218l-.354 2.326H9.25V16c3.824-.604 6.75-3.934 6.75-7.951"></path></svg></span><span class="essb_network_name">Share</span></a></li><li class="essb_item essb_link_twitter nolightbox essb_link_twitter_x essb_link_svg_icon"> <a href="https://x.com/intent/post?text=Why%20Nintendo’s%20Digital%20Distribution%20Idea%20is%20Brilliant&;url=https%3A%2F%2Fwww.explosion.com%2F1525%2Fwhy-nintendos-digital-distribution-idea-is-brilliant%2F" title="Share on Tweet" onclick="essb.window(&#39;https://x.com/intent/post?text=Why%20Nintendo’s%20Digital%20Distribution%20Idea%20is%20Brilliant&;url=https%3A%2F%2Fwww.explosion.com%2F1525%2Fwhy-nintendos-digital-distribution-idea-is-brilliant%2F&#39;,&#39;twitter&#39;,&#39;673437040&#39;); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-twitter essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_twitter_x"><svg class="essb-svg-icon essb-svg-icon-twitter_x" aria-hidden="true" role="img" focusable="false" viewBox="0 0 24 24"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></svg></span><span class="essb_network_name">Tweet</span></a></li><li class="essb_item essb_link_pinterest nolightbox essb_link_svg_icon"> <a href="#" title="Share on Pin It" onclick="essb.pinterest_picker(&#39;673437040&#39;); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-pinterest essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_pinterest"><svg class="essb-svg-icon essb-svg-icon-pinterest" aria-hidden="true" role="img" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M10.625 12.25c0-1.375 0.313-2.5 1.063-3.438 0.688-0.938 1.563-1.438 2.563-1.438 0.813 0 1.438 0.25 1.875 0.813s0.688 1.25 0.688 2.063c0 0.5-0.125 1.125-0.313 1.813-0.188 0.75-0.375 1.625-0.688 2.563-0.313 1-0.563 1.75-0.688 2.313-0.25 1-0.063 1.875 0.563 2.625 0.625 0.688 1.438 1.063 2.438 1.063 1.75 0 3.188-1 4.313-2.938 1.125-2 1.688-4.375 1.688-7.188 0-2.125-0.688-3.875-2.063-5.25-1.375-1.313-3.313-2-5.813-2-2.813 0-5.063 0.875-6.75 2.688-1.75 1.75-2.625 3.875-2.625 6.375 0 1.5 0.438 2.75 1.25 3.75 0.313 0.313 0.375 0.688 0.313 1.063-0.125 0.313-0.25 0.813-0.375 1.5-0.063 0.25-0.188 0.438-0.375 0.5s-0.375 0.063-0.563 0c-1.313-0.563-2.25-1.438-2.938-2.75s-1-2.813-1-4.5c0-1.125 0.188-2.188 0.563-3.313s0.875-2.188 1.625-3.188c0.75-1.063 1.688-1.938 2.688-2.75 1.063-0.813 2.313-1.438 3.875-1.938 1.5-0.438 3.125-0.688 4.813-0.688 1.813 0 3.438 0.313 4.938 0.938 1.5 0.563 2.813 1.375 3.813 2.375 1.063 1.063 1.813 2.188 2.438 3.5 0.563 1.313 0.875 2.688 0.875 4.063 0 3.75-0.938 6.875-2.875 9.313-1.938 2.5-4.375 3.688-7.375 3.688-1 0-1.938-0.188-2.813-0.688-0.875-0.438-1.5-1-1.875-1.688-0.688 2.938-1.125 4.688-1.313 5.25-0.375 1.438-1.25 3.188-2.688 5.25h-1.313c-0.25-2.563-0.188-4.688 0.188-6.375l2.438-10.313c-0.375-0.813-0.563-1.813-0.563-3.063z"></path></svg></span><span class="essb_network_name">Pin It</span></a></li><li class="essb_item essb_link_mail nolightbox essb_link_svg_icon"> <a href="#" title="Share on Email" onclick="essb_open_mailform(&#39;673437040&#39;); return false;" target="_blank" rel="nofollow" class="nolightbox essb-s-bg-mail essb-s-c-light essb-s-ch-light essb-s-bgh-dark essb-s-bg-network" ><span class="essb_icon essb_icon_mail"><svg class="essb-svg-icon essb-svg-icon-mail" aria-hidden="true" role="img" focusable="false" width="32" height="32" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 60 60"><polygon points="60,50.234 60,9.944 39.482,30.536 " /><polygon points="0,9.941 0,50.234 20.519,30.535 " /><path d="M1.387,8.5l21.002,21.08c0.121,0.051,0.471,0.415,0.517,0.519l5.941,5.963c0.635,0.591,1.672,0.59,2.333-0.025l5.911-5.933c0.046-0.105,0.4-0.473,0.522-0.524L58.615,8.5H1.387z" /><path d="M38.07,31.954l-5.5,5.52c-0.73,0.68-1.657,1.019-2.58,1.019c-0.914,0-1.823-0.332-2.533-0.993l-5.526-5.546L1.569,51.5h56.862L38.07,31.954z" /></svg></span><span class="essb_network_name">Email</span></a></li></ul></div>
0 Comments