<p>Not all businesses are located right off the street; some are tucked away in a large parking lot or off a main street. To ensure customers can find your shop, you need something more than the average store sign, which is exactly why <a href="https://www.signdealz.com/custom-signs/monument-signs/">monument signs</a> are a great investment.</p>
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<p>The free-standing signage sits at ground level, effectively directing consumers right to your business. Monument signs are also versatile, as you have multiple styles and design options to choose from. This makes it easy to create signage that reflects your brand image.</p>
<h2>Best Uses for Monument Signs</h2>
<p>Thanks to its versatility, your monument sign can serve several purposes depending on the design. Some monument signs can become landmarks—think of the ones outside state parks. Others are way finders, directing customers to shop doors. You can even <a href="https://www.forbes.com/sites/ciocentral/2013/02/14/leds-lighting-the-way-to-major-energy-savings-2/">add LED lights to a monument sign</a>, adding a new level of advertising to your marketing strategy.</p>
<p>Still not sure how best to use a monument sign for your business? Here are a few ideas to help you get started.</p>
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<ul>
<li aria-level="1">Display information about your business</li>
<li aria-level="1">Advertise events, sales, and special offers</li>
<li aria-level="1">Give directions to your business location</li>
</ul>
<p>Monument signage can also be a digital display, and the advertising possibilities are almost endless. The display can announce upcoming sales, show the time and temperature, or even offer a warm holiday greeting.</p>
<h2>Choose a Material</h2>
<p>When you think of monument signs, the large stone ones outside of parks often come to mind, but using brick or stone is another great option. The material is durable and stable, and you get an elegant-looking sign at the same time.</p>
<p>Considering the size of most monument signs, stability is a key consideration. The last thing you want is for the large sign to topple over every time there’s a strong wind gust. However, stone and brick are not your only options.</p>
<h3>Concrete</h3>
<p>When it comes to durability, it’s hard to beat concrete. The sturdy material is long-lasting and virtually weatherproof, and it offers plenty of stability. The heavy material is unlikely to tip over whenever the wind blows.</p>
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<p>You get a basic appearance with a concrete sign—think of signage without any frills. If you want consumers to focus on the information displayed on the sign, instead of the signage’s appearance, concrete is a great option.</p>
<h3>Wood</h3>
<p>Wood’s not as durable as stone or concrete, but you get a lovely, rustic appearance. For some brands, this perfectly represents the business—think of cottage rental companies and farm-to-market businesses. These are only a couple of examples where wood monument signs are the perfect addition to a marketing strategy.</p>
<h3>Aluminum</h3>
<p>Aluminum and metal signs have a sleek, modern look that will get your business noticed. The material is treated to prevent issues with rust and corrosion, so the signs can last for years—even in areas where rainfall is common throughout the year.</p>
<p>Its versatility is an advantage to going with an aluminum or metal monument sign. The material can be crafted into various shapes, making it easy to create the perfect sign for your business.</p>
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<h3>Plastic</h3>
<p>Plastic, also known as high-density urethane (HDU), is a good option for intricate and complex designs. The material can easily be formed into various shapes and sizes. Businesses that want to display their logos on their signage often decide to use this material.</p>
<h3>Foamcore</h3>
<p>Foamcore resembles brick or stone and gives your signage the same appearance.<a href="https://www.energy.gov/energysaver/types-insulation"> Foamcore is lightweight and inexpensive</a>. This material can be a great option if you’re on a tight budget.</p>
<p>Best of all, Foamcore monument signs are relatively easy to remove. So, when you’re ready to upgrade to brick or stone, it isn’t going to take a lot of time and money to get rid of your old signage.</p>
<h2>Benefits of Using Monument Signs</h2>
<p>You already know monument signs can help consumers locate hard-to-find businesses, but this isn’t the only reason to consider installing the signage.</p>
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<p>Monument signs are durable, even ones made from HDU and Foamcore. The signs’ longevity can send a message to consumers that your business is established and planning on staying around.</p>
<p>Thanks to the various material options, you can easily<a href="https://www.forbes.com/sites/forbescommunicationscouncil/2017/02/15/the-power-of-consistent-branding-that-tells-a-story/"> customize a monument sign to match the building’s existing architecture</a> to get a cohesive look that can say a lot about your brand. Oh, and don’t forget about the 24/7 advertising—your monument sign is continually advertising your business as long as people can see it.</p>
<h2>Monument Signs Are An Effective Way Of Advertising Your Business</h2>
<p>A monument sign is an effective form of advertising that can make a real statement and help showcase your business to prospective customers. The large signage easily directs consumers to your store and can even display other essential information you want to convey.</p>
<p>The right monument sign is less expensive overall than most types of print and online advertising, and it can even draw shoppers to your doors while saving money.</p>
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