<p class="p1">So you’ve set up your shiny new website, you’ve started to master social media and now you’re just waiting to see those online sales go through the roof, right?<span class="Apple-converted-space"> </span></p>
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<p class="p1">Not quite.<span class="Apple-converted-space"> </span></p>
<p class="p1">Unfortunately, gaining momentum online isn’t as simple as existing – your digital presence requires a little knowhow to connect with users and transform them into loyal customers who will choose your brand over all others, every time.<span class="Apple-converted-space"> </span></p>
<p class="p1">Whether your business is new to the online realm or simply trying to boost its reach, these three tactics are sure to place you in the path of customers looking for businesses just like yours. <span class="Apple-converted-space"> </span></p>
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<p class="p1"><b>1. PPC marketing<span class="Apple-converted-space"> </span></b></p>
<p class="p1">Pay-per-click marketing is a sure-fire way to hit the top of search engines and find high-intent customers looking for businesses like yours. Consumers want results quick, and PPC ads deliver those in the form of highly relevant search results paid for by brands who want the attention of those customers.</p>
<p class="p1">The craft of PPC advertising can be difficult to get right, which is why experienced agencies such as <a href="https://www.maratopiadigitalmarketing.co.uk/"><span class="s1">Maratopia Digital Marketing</span></a> are necessary for beginners. Their copywriters will create competitive ads that will increase your click-count and turn site visitors into customers in a heartbeat.<span class="Apple-converted-space"> </span></p>
<p class="p1">Don’t think of PPC as a substitute for SEO – the two work best hand in hand. But where the latter can take a while to get off the ground, the former yields quick results, which is great news for new businesses.</p>
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<p class="p1"><b>2. Paid social media advertising<span class="Apple-converted-space"> </span></b></p>
<p class="p1">Social media marketing can be a valuable opportunity to boost your brand’s reach and paid ads on social platforms are a great way to drastically improve your engagement by ensuring more viewers on campaigns.<span class="Apple-converted-space"> </span></p>
<p class="p1">It’s worth investing at every stage of the journey, so ensure that your promoted posts are naturally engaging, well-crafted and inspiring to the reader.<span class="Apple-converted-space"> </span></p>
<p class="p1">This will ensure your social channels make the most of engagement potential – for brands that play their cards right, social media is one of the best ways to <a href="https://www.forbes.com/sites/forbesagencycouncil/2017/04/05/how-to-leverage-social-media-to-build-brand-loyalty/?sh=2e6af57c2354"><span class="s1">build customer loyalty</span></a>.<span class="Apple-converted-space"> </span></p>
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<p class="p1"><b>3. Influencer marketing<span class="Apple-converted-space"> </span></b></p>
<p class="p1">Shake off any misconceptions you may have about influencers for a moment</p>
<p class="p1">Not all of them are full-time Instagrammers selling flat tummy teas and Nike trainers. Many of them are <a href="https://blog.hubspot.com/marketing/micro-influencer-marketing"><span class="s1">micro-influencers</span></a> – individuals who may not make a living from their online activities but have a small and dedicated following that trusts their judgement.<span class="Apple-converted-space"> </span></p>
<p class="p1">For the right business, this can be just as effective as endorsement from a household name, and you don’t have to pay through the nose for influencer exposure. Gifting is a great way to gain attention online, as many influencers will show off gifted products to their followers and post reviews of your brand on their accounts.<span class="Apple-converted-space"> </span></p>
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<p class="p1">The perceived authenticity of these types of content creators generates far more trust amongst audience than many other forms of traditional brand advertising.</p>
<p class="p1">Don’t wait for your customers to find you – these are just three unique ways to reach them online, wherever they may be.<span class="Apple-converted-space"> </span></p>

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