The way we experience content is changing as technology advances. Hikmat Wehbi, founder of W Studio in Dubai, realizes that fact. He wants to keep his business varied and interesting to improve the future of the company.
Hikmat Wehbi has had a passion for art and photography his whole life. He’s a famous photographer in his own right and has been working in the industry for over 20 years.
When he moved from Lebanon to Dubai, he created W Studio. He’s currently the founder, Creative Director, and Director of Photography. W Studio started out as a portrait and fashion photography studio. Although Wehbi is passionate about this work, he knew he needed to expand the scope of the studio.
“I wanted to cater to the changing dynamics of the market,” said Wehbi. “I knew that this was what we needed to do to exceed and excel.”
Wehbi decided to shift the focus to exciting projects in various mediums like video and social media content. He’s worked in industries spanning from fashion to advertising to hospitality.
“I’m always excited to step outside the box and make something new,” Hikmat said. “I love being challenged by our clients, and my whole team is passionate about serving them and creating amazing work.”
W Studio has worked with many impressive clients, including Google, Dubai Parks and Resorts, L’Oreal, Chalhoub Group, Chanel, Dior, Carolina Herrera, and many more. Their beautiful portfolio and stunning reputation help them bring in high-profile clients every day.
Hikmat is also passionate about using the best technology in the field possible. He pushes his team to make sure their work is to the highest standards. Another way that he has the right communication open between the client and the team.
“Choosing the right leader attracts the right kind of person to work in this space,” Hikmat said. “This drives the whole team to strive for more, which creates stunning results.”
Overall, W Studio’s focus has moved largely to video.
“Video is the way of the future,” said Wehbi. “It’s more engaging for most audiences, and it can be just as beautiful as photography if done correctly.”
Making this change took some significant work and required hiring more people, but Wehbi knew that it was what needed to be done. This is the reason his studio is thriving today.