We are about to reach the end of this year, and from the perspective of a digital marketer, this has been an exciting year. There were many new policies to combat the black hat SEO strategies. The rules and regulations underwent a lot of changes. But there was only one constant among these changes. Content is still the king, and as per the indications from Google, content is going to be the main focus around which the new strategies will be formulated. So to beat your competition, you need to create quality content and focus on your content marketing strategies.
So what the coming year has in store for content marketing?
What are the upcoming trends?
And how you can adapt them to your business model?
Let us find out.
Here is a list of 5 trends in content marketing in 2020.
This is a comprehensive list of the top 5 marketing trends that will rule the digital market in 2020. These pointers will give the readers an idea about the trends and upcoming changes in the scenario. So without further ado, here is the list of 5 trends in content marketing in 2020.
1. Result focused content
The market is flooded with various types of content, and the competition to produce quality content has become so fierce that for your content to stand out in this space would be a daunting task. Also, the users have a short and limited attention span. So to target that fidgeting span and get the most engagement for your content, you have to create result specific content. For example, your website is an archive for thousands of content that is produced at regular intervals. It becomes difficult for a user to navigate through this plethora of content and find their relevant results.
The solution to this problem is that you need to create filters for your content. The first step in this approach is to identify the touchdowns on which you can categorize your content and then create filters accordingly. The filter also needs to be efficient and straightforward. When users search for their relevant content and provide the search filters with two or three metrics, they get desirable results.
2. Interactive content grabs the spotlight
Industry experts predict that in 2020, video and interactive content is going to take center stage. If we go by the increasing popularity and numbers, YouTube is going to be a goldmine for content marketing and advertising. Contrary to the belief that the platform is saturated, YouTUbe is still a viable option for ads. As the content is purely video, there is a better ROI if they can deliver catchy and engaging quality video content for the targeted audience.
3. Conversational marketing is here to say
Despite the recent boom in automation services, studies show that people still prefer to talk to real customer care representatives over chatbots or automated robots. This does not mean that you should rely on human labor for your customer feedback. The key takeaway from this study is that your customer feedback service must be interactive and attentive in real-time. For your chatbots to be this effective, you need to use scripts for your bots so that they are responsive in real-time, and they should have access to libraries with customer information and your services so that they do not lag while conversing with your customers.
4. Snippet-the new talk of the town
The snippet is the unique feature of Google. It lets you see the important pieces of your search results on the search engine page without actually going to the website.
You can use this feature to the best of your business. To use this, the content creators have to be smart and think from the perspective of the end-user. You need to create content accordingly. One bottom line of the snippet is your content must be in points form and to the point.
5. Data-driven content creation
The world today is booming with the data flow. There are all types of analytics and data present on the internet. Use this to excel in your business field. You can use these analytics to center your content around the ongoing trends and garner traffic for your website.
With the new digital marketing year coming up, these are some new strategies in the field of content marketing. These strategies let you engage with your audience and build a rapport with them. This customer engagement further escalates into lead conversion. Content marketing is the most effective channel to promote your product as well as increase your rendezvous with the customer base in this digitally dominated marketing landscape.