With the rapid expansion of the internet, having the correct online presence for your business is no longer an option, it’s a necessity for growth . It does not matter that if a company is big or small, product-oriented or service-based, the growth of the internet has brought competition from all reaches of your serviceable area.
Since online exposure and image is the most important factor in any company, it is vital to always look for new ways to grow on the internet. Most people spend around 10 hours a day surfing the internet instead of physically visiting businesses, and business owners must understand these habits and change their business models accordingly.
As we approach the year 2020, a website is not enough to give your business a “leg up” on the competition. Digital development is a process that transforms your local business into an internationally recognized brand. Instead of just creating a simple website, digital development goes one step further and develops specific online tools that are driven by market research. Before casting your net out for fish, finding out which pond your ideal “catch” is in and what bait they like to see is imperative.
What Is Digital Development?
Digital development is a process that ultimately takes research and creates a digital version of the company that the ideal “client” of that company wants to see. The process is complex and it requires multiple steps to complete. The process usually starts with analyzing the company, making a profile of the company and using it to make a plan that will produce the results that the clients expect. The next steps vary from clients to clients because every client is different and their end goals are usually different too.
The process of business development includes social media marketing, website development, search engine optimization, among other things to make an online presence of the company.
What Does Digital Development Do?
Digital development is a process that is performed by many companies that need to make an online presence of themselves. Digital development is processed to make the company appear into the search engine index and having an online presence on the internet. Digital development firstly performs industry researched-based website development, because it is the most important feature that companies need. Digital development can help you obtain more customers for your business and it can also make you visible so that your customers can easily find you.
How Digital Development Is Performed
The process of digital development can be broken up into 5 stages and each of these stages has its own set of objectives and results that can help in making the big picture possible. Since there are five stages, it will be better if we broke down the explanation into 5 stages as well.
Stage 1: The Planning Stage
This is perhaps the most important stage of the entire process if this stage is not properly performed than the later stages will not work properly. In this stage the whole team sits together and analysis the company, its products, its business models, its employee, its values, and many other things. These things help the team cater to a personalized plan that can work the best and the fastest. Once a proper plan is made, the company starts working on their tasks.
Stage 2: The Website Development Stage
We all know that having a website is so important in this digital age. The team will start to develop a website for the company that can be the home of the entire company. These websites vary from design to design and the needs of the client. Having a website will allow further stages to start working.
Stage 3: The Search Engine Optimization Stage
Search engine optimization is as important to a website as fuel is to a car, it has no use without it. Once the website is built and tested, the work of Search engine optimization takes place. Search engine optimization is required to make your website and your company appear on search engines.
Stage 4: Content Writing Stage
Stage 3 and 4 go hand in hand, content writing is the method of introducing keywords and key phrases that help the website to get better ranking on search engines. Content writing also helps customers get to know the company in a better way.
Stage 5: Social Media Management
Social media management is a great way for companies to interact with their users and customers. Social media provides them an informal platform from which they can communicate with their customers. It also helps in improving the searchability of your company, which in the end helps you get more customers and improve your business.
Does your small business need help moving the needle online? Consider hiring a local internet marketing company to help you get an edge over your competitors in the digital space