The Future of Live Sports Broadcasting


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Over the years, sports broadcasting has evolved from television screens to events like Cricket World Cup that was aired in over 220 countries and watched by over 750 million people all over the world. With the aid of increased technology, fans can now get to watch their favorite sports anytime they choose to. Aside from technology benefiting fans all over the world, it also helped broadcasters networks increase workflow and maintain a consistent level of productivity. Since 2010, every company has been charged with gaining knowledge of fantastic software to aid live sports production. Some of this software includes;

Optimized Cameras

Organizations like Keemotion, Pixellot, and Playsight have decided to update their camera operation and production. This means, rather than using a camera to monitor events from the field, and a producer directing from a nearby place. They have opted to use live images in the cloud and see the entire action from behind a computer. This is why when a game is going on, you may not be able to see the broadcasters as they talk, but they are still speaking into their microphones for viewers to hear.

Fantastic Commentary

After these companies have finished getting the live images, they will now give their findings to commentary companies like Suitcase Television or Spalk. These commentary companies can perform their commentary from anywhere they want with the use of a laptop. This will help to reduce the risk of latency and give the commentary the best sound-effect in various languages.

Software Companies Instead of Analysts

Usually, when the commentary is finished, a group of analysts has to watch the game one after the other, to make sure that the sound matches the pictures and there is no mix-up. However, in recent years, no one needs analysts to check the tapes, as this is considered a waste of time. Therefore, any software company like Grabyo, WSC, or Reely can take these tapes and analyze them with special materials to make sure that they are correct.

It is mind-blowing, the different opportunities that the internet has established for various live sports broadcasting companies all over the world. Finally, they are living up to the expectations with the use of good technology and software.

An example of a company that has benefited a lot from the internet is FIBA, a broadcasting organization packed with overseeing about 2500 youth basketball games every year with a low budget. However, they have excelled so far, with the use of incredible partnerships, sponsors, and applications that use internet subscriptions to work. Some examples are; Keemotion, Spalk, Genius Sports, and so on.

Another example of a company that has evolved over the years with the use of live streaming is FIA Formula E. This company has successfully mixed traditional and modern ways of broadcasting live sports to make a creative network and increase the audience.

With the new wave of technology, it is evident to say that the future of live sports broadcast has gone from good to better, take cinesport ( 축구중계 ) broadcasting company, for example.


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