IEOs are the new crypto fundraising machines that can’t stop giving. Everyone with a new blockchain product wants to have one but very few eventually hack it.
A lot of the processes for launching IEOs are done behind closed doors. This makes it very difficult to copy. However, a close study of the best IEOs reveal some basic reproducible tips for success.
Have a Prototype
Every successful IEO must begin with a blockchain based idea. Having an idea is not enough for a successful IEO though. For smooth sailing, you should have a minimum viable product or prototype ready. If you do not have that, you should at least be able to show advanced developments of your idea.
In what is a very volatile market place, this will go a long way in assuring potential investors about the viability of your product.
Use A Professional IEO PR Agency
Whatever exchange you will decide to list on will help you with some valuable PR. However, you can’t drop the ball on your IEO PR if you really want to be successful.
The best way to get people talking about your project is to give them as much information as possible. A IEO PR agency can help you do this through social media releases, informative blog posts and press releases.
For a more effective campaign, you should hire a specialized IEO PR agency. The important thing about PR marketing is that it doesn’t end with your offering.
The real work for every crypto organisation begins after you have been listed on the top exchanges. You will need to show that your project is making progress to continue whatever momentum you get from the IEO.
Provide a White Paper
A white paper is perhaps the single most important document you can provide your investors with. It contains your official documentation of your business and the technology behind it. It should also contain your growth strategy provided you get funding and the predicted value of your project.
You should make your whitepaper available on your project’s website. You should also have a blog attached to the website which will be useful for providing updates on the project, informative content and other IEO PR purposes.
Choose the best Crypto Exchange for your project
The conditions for listing in various exchanges vary based on time and the project itself. However, deciding what crypto exchange is best for your project is largely down the money talk.
Some exchanges will want a percentage of the sold tokens, others may ask for a listing fee alongside an interest in the tokens. You should also negotiate getting some much-needed IEO PR from the exchange.
Every week brings yet another exchange announcing its own IEO launchpad. This means that you will have to go through a number of options before deciding.
Have a Hard Cap
To ensure that investors know that your business goals are tangible, you have to have a hard cap. A hard cap will include details of how many tokens you will be putting on sale and what the maximum funding requirement is.
The absence of a hard cap will leave investors thinking you are simply trying to raise as much money as possible. For any serious investor, that is not a good sign.
0 Comments