While everyone knows email personalization can help their business a lot, many are afraid because they consider this a tiring task. But don’t worry, because in this article, we’ll tell teach you some effective ways of personalizing your emails and engage with your customers more effectively.
Here are the tips for you.
Segment The Emails Properly
Segmenting your email list can help you consider different fonts and designs for different recipients, this makes the email personalization more effective and engagement between two parties stronger.
All you have to do is using an email validation tool like TheChecker to clean your lists, properly segmenting the lists and then making sure right data reaches the right inboxes.
Images Can Help Too
A high level of personalization can also be achieved by adding certain relevant images in the body of your emails. You can choose images according to the age, work and lifestyle of your targeted audience, you’re more likely to get conversions when you use a relatable image in your email.
The purpose of adding a relevant image to your email is educating your audience, and displaying the data visually. A relevant image can suddenly tell your prospect what the email is all about. However, avoid using large/ high quality images, because they can increase the loading time of the email.
Remind Your Customers Occasionally
If you sell services with monthly recurring payments, then it’s a good practice to send regular email reminders to your clients. This will help you retain your subscribers, and also earn more open rates in your campaign. A reminder email reminds your customers about your company and creates an urgency which your customer looks to address as soon as possible.
So, make sure you send the reminder emails whenever you need your customers to take a specific action.
Remember Important Dates
Instead of just sending marketing stuff to promote your business, you can also take some time to collect the birthdates of your customers and send them customized emails on their special days. This can help you develop an intimate relationship between your brand and the customer.
You can take that important event to give your customers special discounts and encourage them to buy more of your products.
Add Some Personal Touch
You can add a personal touch to your after-sale emails by asking your associate to custom-write the email themselves and send them to your buyer. Adopting this method would allow the associate to use their personal conversation with the client to personalize the email.
Adding a personal touch to your emails can help you get closer to the hearts of your customers and convince them into buying more from you.
To achieve a higher email conversion rate and drive more sales, you can also read some good online blogs and expand your knowledge of the industry. Email validation and personalization are two things that can take your business to new heights if done right.