Being in business is not enough to succeed – you will be reasonable and wise when you have just opened your cafe or opened the doors of new shoes or clothes shop. But in a week, or a month, you find yourself wondering why people don’t drop into your place.
The question becomes even more painful when you see people walking with your next-door rivals bags or other attributes. It is good when people came to you with the help of the jungle radio, but not all companies are so lucky.
Remember, all your competitors have done great work to have that amount of clients you feel lack of. The good news is that it is not necessary to adopt expensive advertising platforms or something like that to gain good results. A lot of things can be done for free and polus.media is going to tell you some methods. Get a glass of juice and listen carefully.
Top-13 ways to promote your business without money investment
Register your company in Google My Business
People can be interested in the nearest pizza restaurant, coffee shop or place to print some documents. They are very likely to open the map and scan what is the closest place near them. All you need to tell about your presence is to add your company name, working hours, specialization and a photo.
Yellow pages or something better
People still use catalogs, paper ones are not an exception. However, electronic variants are quite common and something like Yellow Bot also offers users to leave comments to organizations and places.
This mobile application is not perfectly suitable for all business types, but here you can focus on the visual part of your activity: post how-to-photos and videos, show photos of your offices or shops and so on. Don’t forget to add hashtags to your posts.
Quora and other forums
There are thousands of topics people want to know the answers – give them information as an expert. Show your usefulness, advertising shouldn’t be performed here. What you should certainly do is to register a profile with your company name and the link to it in the signature.
Write your clients
You certainly have emails of your buyers and it is time to work with it. Tell people about new arrivals, sales or send them the link to a new post in your blog.
Write a post for your friends from other blogs
This simple method will help you to be introduced to other audiences. There is a chance you will have to do something in return for the host, but it is a good deal anyway.
Create videos
The ideas can be different: from how-to directions to the issues related to your business. The main concept is not to advertise, but be useful, for example, you can give some pieces of advice for those who keep dieting about a healthy lifestyle, good habits and so on if you sell fitness products.
Enter Facebook
This place, like all other social networks, is not so good for sales as people come to chat and relax. However, here you have a nice opportunity to get feedback about your product, answer questions and track the moods of the audience that will help you to coordinate your business.
Join related communities
Your partners from related fields certainly use forums and social networks – visit their playgrounds and participate in dialogues. No advertising, just meaningful and actual information.
Talk to your partners who have physical shops as you are
It is a common case for wedding salons to have business cards of hairdressers, make-up artist and all related people at the reception. Come to them and offer to make an exchange of contacts to help each other.
Participate in local events
If the city you work in is small – it is a wonderful chance to say hello to the citizens, tell just a word or two about a new place they should certainly visit.
Launch a quiz
This variant is more common for social networks: ask people to make reposts. But you should offer something in return, for example, a random person will get a set of products from you.
Add repost buttons on your blog
Sometimes the materials we read are so perfect, so we would like to share this useful information with our Facebook friends. Sending a link to everyone is too complicated and not suitable for all the times, while repost is just a fudge. Your task is to make quality material.
We hope you liked our baker’s dozen list. Write us if you have your ideas for free business promotions.
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