Presale passwords are employed at Ticketmaster and Livenation to allow entertainment fans to buy tickets for selected events before they are offered to the public at large. Presale tickets are sold to members of the fanclub, signed up members of the newsletter and on occasion some other communities like users of Spotify.
Several presale passwords will only work for people who use American Express or other credit cards, presale will only be usable for those owning an Amex, so that they can purchase the seat tickets.
CITI also does this and issues cards that are usable during a CITI presale to acquire quantities of tickets if you have the right type of card (ie a CITI one).
The reason for a presale is to obtain tickets. You will need a password to buy early tickets during a presale. There are quite a few excellent places to search for a code for the current presale you are.
They have been posting presale password details for a long time – they will help you buy tickets early and they offer a money back guarantee.
Folks sometimes ask questions such as “Just how many tickets are typically in a presale?” or “Just how many of the tickets are left over for the public to purchase after all the presales are completed?”
Actually the industry does not broadcast publicly how many of the tickets are in fact distributed to CITI or Amex credit card holders. After Facebook and Twitter campaigns get a few thousand, the venue newsletter eats up several thousand more. Every band has their own fan club and those fanclub members grab the really good seats close to the stage – if the band doesn’t sell them straight to ticket brokers for quick cash.
After all that – there’s not all that many tickets left over.
As low as 10% of gig tickets are sold to the general public for a concert.
Why are such a small number of tickets available in the public on-sale?
According to our investigation there are a range of reasons behind why event promoters allocate their tickets in this way: Enhancing profits is definitely pretty high on the list. People want to earn an income, and promoters are certainly no different.
Bands often shout “it’s all about the music” but you don’t hear them whining when they’re on the road to jam-packed arenas and million dollar pay days.
These articles go into great depth about the questionable practices involved in the concert industry. If you don’t resort to the presale route to obtain your tickets your prospects are pretty slim.
The moral of the story: Public Sales are beaten hands down by Presales
If you want to have the very best chance of acquiring tickets, it isn’t wise to hang around for the public tickets to be sold. Make certain you get those tickets as early as possible and be glad that you’ve seats for the show. If you really want to really push the boat out, you could possibly invest in tickets during the presale period, try and obtain more in the on-sale and IF you can list the others for sale, you should make a little profit yourself.
With demand for seats increasing and costs getting even higher you’ll be grateful to get in the entrance of an event these days and if you are able to offset the fee for your own concert tickets by actually being a ticket reseller yourself, why wouldn’t you?
Precisely how many tickets are included in the pre-sales?
Justin Bieber and/or the promoter allocated ninety percent of tickets to specific credit card holders, presales, insiders and fan club members.
A recent New York Post article reported:
Fans who were unable to get into One Direction’s sold-out concert at New Jersey’s Izod Center were incredibly dissatisfied – crushed even.
Long before the event tickets were offered to the public, just 32% of the 13,687 tickets were made available to ordinary, everyday fans. The majority already earmarked for fan club members, insiders, friends of the band and presales.
Whilst fans are mainly uninformed concerning ticket distribution (and it’s easy to see why), the vast majority of the concert tickets are allocated to record labels, talent agencies, tour sponsors, the artists and fan clubs, as reported by the Washington DC based coalition Fan Freedom Project, supported by Stubhub.
No seats at all left for the run of the mill fans during public on-sale.
In yet another example from the early part of 2011, a tour was organized for LCD Sound System. Now, when a band like LCD Sound system goes on tour or stages a residency, promoters like Bowery Presents or Live Nation work with them.
This promoter will help to figure out exactly where they’re going to play, and most importantly, how seats are going to be priced and distributed, very often via allotments (hold) for insiders and presale packages for credit card companies like CITI Financial and American Express.
A large number of seat tickets are distributed this way, and normally only 46% of concert tickets are available for the general public.
Some folks get annoyed when they find out how few seats are allocated for public on-sales.
So where exactly do the remainder of the presale seats go?
The concert venue itself ie Brooklyn Steel or Madison Square Gardens or whichever, will get a piece of the ticket sales and fees, whilst the ticket distributors – Ticketmaster, Axa or Ticketfly – work as the primary market, making their money out of their various charges for an annual value of over $25 billion.
These major ticket merchants sometimes allow, and even motivate, their purchasers to sell on tickets, on their own websites. This means that the vendor earns a profit from both sales. Could you call that double-dipping? Perhaps, it actually depends on who exactly you ask.
The major culprits are the music industry insiders who get access to heaps of seat tickets at the face value but who sell on those tickets on marketplace sites such as Ticketmaster.