Typically, when businesses think of content, it’s almost always in the form of text. However, as humans, our capacity to absorb textual information is far less significant than our ability to digest visual content.
We are born seers and doer’s which is why visual content for a business of any size is vital. Increasing visual content shared on websites, and social media can lure your audience in, positively affecting your business targets and providing you with the leverage to meet your business objectives quicker.
Visual content also allows your target market to interact with the material differently. Depending on the nature of your business, they will be able to see how your product works via a demonstration video, or they will be able to see the impact of your business on the industry community you are aiming at.
Image Source: Buffer
Although text content is effective, it can sometimes be hard to convey your message, which is why visual content can be more resourceful. Here are 5 Reasons why you should consider visual content.
1. Visuals Are Processed Faster and Easier to Remember
Image Source: Buffer
As we have heard too often, our minds have a substantial capacity, all of which we can not access, unfortunately, making its potential quite limited. Because of this reason, the brain can only process so much information at a given time. On the plus side, information that can be processed faster by the mind will take precedence over a person’s attention span. Amazingly, the brain can process visual information almost 60,000 times more quickly than information present in text.
Therefore social media posts such as tweets with visuals receive 18% more clicks in comparison to tweets that are plain text.
In fact, When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people can retain 65% of the information three days later.
2. Visual Content Grabs More Attention
As humans, our eyes are drawn to colour, and so your audience is more likely to see and interact with visual content. Adding colour to posts and online platforms also make a person more willing to read and interact with your content, which in turn will increase traffic to your site as they follow links.
Our mind is automatically drawn to focus on aspects that stick out or are different and so visual content, against the text, will always win. Adding relevant images and videos can get your content a significant number of more views than content without any type of imagery or colour.
3. Content With Images Drives More Engagement
Image Source: Buffer
If you think about the sole purpose of the content that you are putting out into the web, its goal is to drive traffic and investment into your business. This is why visual content is essential for your business. Consumers are more likely to consider contacting companies or buying from them if images are displayed and they can see exactly what they are buying, with detailed branded visual content which can help you gain more of your audience’s attention.
4. Videos Can Increase Conversions
Image Source: Buffer
It is the nature of your audience is not only to be intrigued with what you have to offer or how your product works, but they will also naturally want to see these things for themselves before spending any money on your products or services. Videos are a great way to demonstrate to your audience what you’re all about.
It’s essential that in your videos you get to the point right away. The human attention span is quite low, and so you have to ensure that your point and the wow factor of your business comes across in the first few seconds of your video or else you will lose your audience.
5. Visuals Are More Successful on Social Media
Social media gives your audience the ability to share posts and information far more quickly than any other platform online, which the reason why you should take advantage of this. Visual content on social media is more likely to get shared than any other type of material. Check out Creative Fabrica to obtain incredible social media templates!
Facebook posts with visual content see a higher percentage of interaction form its audience than posts without images, and the same goes for Twitter.
When considering the bigger picture, it all comes down to the fact that your audience, when browsing through social media, are not looking for text to read, they are looking for visual content that catches their eyes and sparks an interest. The evidence of this can be seen in the rise of popular image sharing app Instagram which has vastly grown in a short period.
Tools to help create visual content
1. Canva – an online tool for designing various visuals, including infographics, posters, ads, logos and much more. Canva boasts a collection of pre-made shapes.
2. Infogram – an amazing tool for visualising complex and raw data. The tool enables you to turn facts and figures into interactive graphs, charts, maps and tables.
3. PoweredTemplate – a collection of 20,000+ templates for PowerPoint, word, Google slides, diagrams and charts.
4. Piktochart – similarly to Canva, Piktochart is a great tool for creating infographics, flyers, reports and posters.
5. Pixabay – a massive collection of 1.6 million royalty free stock photos and videos.
6. Google Fonts – a collection of 900+ font families. These can be used on the web and pretty much any design software. All you need to do is download and install the font family on your computer/software.
7. PowToon – a great tool for creating animated videos. Enables you to create and integrate interactive charts, animations and transitions.
8. Collidu – An ever-increasing library of 100,000+ slides for creating winning presentations. The slides are available for Microsoft PowerPoint and Google Slides.
To sum up, whether you’re keen on creating infographics, visualised data or simply adding images, content that includes visual assets is sure to bring more value to the readers.
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